To combat the ad fraud problem in online advertising, Interactive 
Advertising Bureau (IAB) Tech Lab - the Advertising Industry body that develops 
technical standards to drive the growth of an effective digital media ecosystem 
- launched App-ads.txt for App Publishers in March early this year. Its 
implementation will result in greater transparency and improve marketplace 
quality in the app advertising environment.

   Logo: https://mma.prnewswire.com/media/827810/Collectcent_Logo.jpg 

    This is in line with the ads.txt industry standard introduced by IAB in 
2017 for Web publishers which helped keep a check on ad fraud in the web 
programmatic domain and resulted in higher profitability for genuine web 
publishers.

    The most pertinent impact of adopting App-ads.txt by App Publishers is that 
soon global DSPs will only purchase inventory which has App-ads.txt file. 
Developers who don't implement App-ads.txt are likely to be removed from DSPs' 
pool of targeted media. Thus, declaring authorized sellers will help publishers 
receive a greater brand spend from advertisers which might have otherwise gone 
to the bad players in the market.

    With App-ads.txt genuine publishers will now be able to profit from higher 
CPM, competitive pricing for their inventory and envisage better returns.
For Collectcent, an early adopter of App-ads.txt, transparency is the sum and 
substance of its business model. The company is rigorously working collectively 
with its publishers at the speedy adoption of App-ads.txt for its authenticated 
advertisements.

    Somnath Karmokar, Director - Publisher Partnerships at Collectcent said, 
"Publishers are at the core of our business and together we want to work 
towards a cleaner ecosystem. As per Industry reports, Mobile in-app 
programmatic advertising had a 23% IVT rate in Q4. Hence, for a faster 
implementation of App-ads.txt, we have actively deployed a dedicated 24x7 
helpdesk to serve publishers across time zones who may find its implementation 
difficult."

   About Collectcent: 

    The company currently monetizes and yields revenue for thousands of app and 
web publishers and do over 3.5 billion Display, Native and Video impressions 
per day globally. Its superior auto-optimize technology supports all major 
publisher integration methods like Tag-based, Header Bidding, API and SDK.

    Media Contact: hello@collectcent.com 

    Source: Collectcent