-- Joint solution will enhance accuracy and reach across North America, EMEA 
and APAC

Tapad, a global marketing technology company and leader in digital identity 
resolution solutions, today announced a new joint capability with Arm(R) 
Treasure DataTM , a leader in enterprise customer data management.

The partnership combines The Tapad GraphTM technology with Arm Treasure Data's 
robust enterprise Customer Data Platform (CDP), enabling advertisers in the Arm 
Treasure Data marketplace to access Tapad's datasets. With the integration of 
Tapad's Graph and Arm Treasure Data's existing first party data, marketers will 
be able to deliver scalable, cross-device messaging with precision. In 
addition, marketers can benefit from anonymous customer journey analysis, 
audience expansion and online and offline attribution.

Arm Treasure Data's APAC market customers will have access to expanded audience 
reach by leveraging Tapad's global, proprietary datasets. While Tapad will be 
able to extend its presence into the APAC region, tapping into Arm Treasure 
Data's existing footprint.

"Combining Tapad's Graph with Arm Treasure Data's CDP will enable our customers 
to make holistic, data-driven decisions that increase ROI," said Chris Feo, SVP 
of Global Data Licensing and Strategic Partnerships at Tapad. "In combining 
these two solutions, we can now offer advertisers the value of both 
technologies to optimize their marketing initiatives and create seamless 
experiences across multiple devices and channels."

"The Tapad GraphTM is a trusted and established platform with a history of 
innovation," said Stephen Lee, Senior Director, Business Development, Arm 
Treasure Data. "Integrating Tapad's technology into the Arm Treasure Data CDP 
will allow for streamlined experiences across markets, achieving global 
scalable reach."

For more information about The Tapad GraphTM, or to request a demo, visit 
www.tapad.com.

About Tapad Tapad, Inc. is a global marketing technology company and leader in 
digital identity resolution solutions. The Tapad GraphTM, and related 
solutions, provide a privacy-safe approach to connecting device identifiers to 
brand and marketer data, thereby allowing for enhanced measurement, 
attribution, reach and ROI of marketing campaigns. The Tapad GraphTM enables 
marketers around the world to maximize campaign effectiveness and drive 
business results. Tapad is recognized across the industry for its innovation, 
growth and workplace culture, and has earned numerous awards, including the 
TMCnet Tech Culture Award. Based in New York, Tapad also has offices in 
Chicago, London, Oslo, Singapore and Tokyo, and is a wholly owned subsidiary of 
Telenor Group.

About Treasure Data Arm Treasure Data enterprise Customer Data Platform (CDP) 
unifies data from multiple sources - online, offline, IoT and device generated 
data - and empowers enterprises to disrupt their markets with superior customer 
experiences. Our customers are creating transformational customer relationships 
by connecting the data dots with our CDP. Arm Treasure Data is fully owned by 
Arm Holdings and has a global customer base of over 300 enterprises including 
Fortune 500 and Global 2000 companies. Our clients manage over 130 trillion 
records, resulting in more predictable and profitable business results.

Media Contact: Avery Kaye Director, Public Relations, Tapad 
Avery.Kaye@Tapad.com 

SOURCE: Tapad