-- The retail giant uses CleverTap's customer lifecycle management platform
     to drive successful online and in-store user engagement and retention 
     strategies 

CleverTap, the customer lifecycle management platform, today announced that 
7-Eleven Philippines, a subsidiary of the global retail chain, has chosen its 
platform to drive user engagement and retention for CLiQQ, their digital 
payments app. 
 
Logo - https://mma.prnewswire.com/media/559274/CleverTap_Logo.jpg
 
CLiQQ is the official 7-Eleven Philippines mobile app for WiFi, Rewards, and 
Payments. With its CLiQQ WiFi capabilities, 7-Eleven customers get easy access 
to the internet using the points they've earned while purchasing at any of 
their stores across the Philippines. 

"The app business is very important to us at 7-Eleven as it helps to establish 
a direct digital connection with the customers," said Jason Jan Ngo, Head of 
Information Technology Division at Philippine Seven Corporation. Jan Ngo 
further added, "We're looking at the app as a one-stop solution; where our 
customers earn points when they make purchases at the store and pay via our 
7-Eleven app while making it convenient to pay their bills, load e-money, 
transfer funds and more. We've seen our user base grow substantially in the 
past year. With CleverTap, we are excited to be able to build real-time 
engagement with customers across channels including 7-Eleven apps, as well as 
in-store POS, kiosks, and website." 

"We are proud to be associated with 7-Eleven Philippines who are synonymous 
with digital transformation. We see a tremendous opportunity in the Southeast 
Asian market, and are committed to helping brands retain their users for life. 
Our aim is to provide 7-Eleven with a single source of truth by unifying data 
from multiple sources, and helping them build long-term customer relationships 
at scale," said Anand Jain, Co-founder of CleverTap. He further added, "The 
CLiQQ business is uniquely positioned since it has a strong brand value that 
stems from the 7-Eleven conglomerate. While it's no surprise that it has been 
one of the most downloaded apps in the region in recent times, it has 
contributed significantly to the growth of 7-Eleven's consumer base. With 
CleverTap, they will be able to optimize the entire customer lifecycle – from 
onboarding to retention, and maximize customer lifetime value - leading to 
brand loyalty and increased market penetration." 

About CleverTap 

CleverTap is a customer lifecycle management platform that helps brands deliver 
delightful customer experiences at scale. Over 8,000 companies ( 
https://c212.net/c/link/?t=0&l=en&o=2437938-1&h=3793182705&u=https%3A%2F%2Fclevertap.com%2Fcustomers%2F%3Futm_source%3Dpr%26utm_medium%3Dref%26utm_campaign%3Dsevenelevenph&a=companies 
) around the world, including Vodafone, Star, Sony, Domino's Pizza, GO-JEK, 
Cleartrip, and BookMyShow trust CleverTap to deliver personalized experiences 
and improve the impact of omnichannel marketing across the entire customer 
lifecycle. CleverTap is backed by leading venture capital firms including 
Sequoia India, Tiger Global Management, Accel and Recruit Holdings, and 
operates out of San Francisco, London, Singapore, Mumbai, and Bengaluru. For 
more information, visit clevertap.com or follow on LinkedIn ( 
https://c212.net/c/link/?t=0&l=en&o=2437938-1&h=4178986867&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclevertap%2F&a=LinkedIn 
) and Twitter ( 
https://c212.net/c/link/?t=0&l=en&o=2437938-1&h=3193220251&u=https%3A%2F%2Ftwitter.com%2Fclevertap&a=Twitter 
).
 
Press Contact 
Ketan Pandit 
PR for CleverTap 
ketan@clevertap.com 

Source - CleverTap