-- The Onslaught of Content Produced Will Require an Entrepreneurial Approach 
for Marketers 

Advertising Production Resources [APR] has released its 18th annual advertising 
production trends. These trends are an amalgamation of APR insights and 
observations from around the world from their management of over $1 billion in 
annual marketing production spend by global brands. The trends reveal what APR 
has discovered from working with over 60 companies across many different 
industries and helps to provide insights for how to produce content efficiently 
and effectively in today's modern marketing landscape.

The top trend is the immediate need for asset planning upstream, which will 
reach a tipping point this year as an unprecedented volume of content will be 
created by brands. Assessing the entire eco-system of creative production and 
determining which content is best produced by each provider (external agency, 
in-house agency, highend production company, a high-volume content engine, 
etc.); negotiating usage rights across mediums and/or geographies; developing a 
smarter and more efficient content production strategy for high-volume work, 
like e-commerce, social media, influencers, etc.  A few critical outcomes of 
such asset planning include increased ROI, better connecting of the dots 
between creative, production and media, and higher marketer confidence in their 
content production decisions.

"We have a collective opportunity to build, explore and question everything so 
that we revolutionize the advertising industry for the greater good," said 
Jillian Gibbs, Founder and CEO of APR. "Let's give ourselves [marketers] the 
room to fail fast, learn and evolve." 

The full findings and analysis of what to expect in 2019 and beyond were 
published exclusively on a webinar which is available to industry professionals 
at APRTrends.com. 

About APR
A global business, with headquarters in Denver, Colorado, Advertising 
Production Resources (APR) is a creative production optimization consultancy 
that helps marketers determine how to define a modern creative production 
eco-system. APR has 200 experts in 28 countries who partner with global brands, 
agencies, and suppliers across all content platforms, including TV commercials, 
online videos, social content, websites, banner ads, apps, mobile content, 
print and photography, experiential and events. APR is a privately-held 
woman-owned company made up of 62% women in its workforce and is fully 
certified by the Women's Business Enterprise National Council (WBENC) as well 
as WEConnect International. APR is a faculty member of the Association of 
National Advertisers (ANA) on the subject of advertising production and an 
official strategic partner of the World Federation of Advertisers (WFA). For 
more information, please visit http://www.aprco.com/.  

SOURCE: APR

CONTACT: Mark Havenner, The Pollack PR Marketing Group, +1 (310) 556-4443, 
mhavenner@ppmgcorp.com