- Diesel Fragrances X Neymar Jr. 


Diesel Fragrances has teamed up with Brazilian football star Neymar Jr. 
Together, they have created a new, game-changing fragrance.

The collaboration reflects Diesel Fragrances' vision of modern masculinity and 
bravery. It's also a testimony to Neymar Jr.'s incredible journey, from his 
childhood days playing football in the poor neighborhood of Jardim Gloria, at 
Praia Grande, to his rise to global fame. If there's one person who knows what 
it takes to make it, it's Neymar Jr.

Logo: https://mma.prnewswire.com/media/713737/Diesel_Parfums_Logo.jpg    

Photo: https://mma.prnewswire.com/media/876134/Diesel_Fragrances_Neymar_Jr.jpg

With around 250 million followers on social media, Neymar Jr. is ranked in the 
top ten of the world's most famous celebrities. His relentless optimism, his 
cool determination, and his loyalty to family and friends make him a true role 
model for the young generation.

He is the first celebrity from the world of sports to front a Diesel Fragrance. 
A veritable co-pilot, his role largely exceeds that of a traditional 
spokesperson. Neymar Jr. was involved with all aspects of the fragrance, from 
its initial creation to the story of the soon to be unveiled campaign, and 
including the bottle, the juice, the recent announcement on Instagram.

"I took part in the most important decisions," said Neymar Jr. "It had to be a 
daring fragrance, and it also had to be related to what I like. I wanted a 
fragrance telling my own story and what bravery means to me."

The release coincides with Neymar Jr.'s first decade as a professional athlete, 
and it also marks the 10th anniversary of Only The Brave, Diesel's signature 
fragrance for men. According to Neymar Jr., "You have to have bravery in life 
if you want to achieve great things, no matter what professional area you are 
in."

The full campaign, starring Neymar Jr. in a playful mood, will debut on 19 May. 
Follow the story on @dieselfragrances.

Source: Diesel Fragrances