AHAlife Holdings Limited (ASX: AHL) 

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Design Milk is extremely pleased to announce the launch of two new e-commerce 
websites: Design Milk Everyday and Design Milk Travels. Everyday is a carefully 
curated assortment of modern design objects for daily life. Travels is a 
content-focused site that speaks to all aspects of travel and exploration. Both 
sites will feature brands and makers that align with the Design Milk ethos of 
celebrating fun and accessible modern design. The sites will act as an 
extension of the brand's popular Instagram accounts of the same name. 

Design Milk, who recently joined AHL Brands Group, the parent company of 
AHAlife and Kaufmann Mercantile, is a globally recognized leader in the world 
of modern design that has thrived through the support of our engaged community 
of design enthusiasts. The new e-commerce sites will allow the global Design 
Milk community of over 7.2M followers to connect directly with the designers, 
makers, and independent brands that Design Milk has showcased over the years.

"As part of AHL Brands Group, the leading supporter of independent designers, 
brands, and artists, it was a natural next step to blend our passions and 
introduce e-commerce and other services to the Design Milk community," said 
Robert Mancini, Chief Executive Officer of AHL Brands Group. "Today, I am very 
excited to launch the first of our lifestyle websites. Working with Jaime to 
curate the assortment and content has been fantastic—this is our first step 
toward building a broader Design Milk brand that supports our community."

"I've spent over a decade growing Design Milk and have had the privilege of 
being part of a community of people who love design as much as I do. Today, 
Design Milk is embarking on a new and exciting journey. While trendspotting and 
sharing beautiful, functional design products will always be at the core of 
Design Milk, it has been our dream to expand the Design Milk brand to do 
something more—to help make great design more accessible. We began this journey 
by creating our sister Instagram channels @designmilkeveryday and 
@designmilktravels. Now, together with the AHL team, we take the next step on 
our journey by creating an e-commerce platform so that everyone can access 
these great designs." — Jaime Derringer, founder of Design Milk and Chief 
Creative Officer of AHL Brands Group

Media contact:    
Taylor Bracale      +1 (855) 848-3778       pr@ahlbrandsgroup.com  

Source: AHL Brands Group