- Digimarc and Walmart Collaborating to Reduce Waste and Improve Efficiency and 
Accuracy at Checkout 

Digimarc Corporation (NASDAQ: DMRC), the inventor of the Intuitive Computing 
Platform (ICP(TM)) featuring Digimarc Barcode, announced that it is 
collaborating with Walmart to improve the management of packaged fresh foods. 
The program is intended to reduce fresh food waste and provide everyday lowest 
prices by automating the markdown process.  

Logo - https://mma.prnewswire.com/media/319963/digimarc_Logo.jpg 

"We are working closely with Digimarc to innovate and apply new technologies 
that will aim to reduce waste, help improve our overall store operations, and 
improve customer experience," said John Crecelius, senior vice president of 
central operations at Walmart. "As we apply this new technology to our fresh 
processes, our goal is to realize new customer benefits while accelerating our 
commitment to reduce waste."

The scope of the companies' work together on improving efficiency and accuracy 
of checkout has been expanded through technology development and business 
process engineering to include waste reduction by automating many aspects of 
packaged fresh food inventory management. Fresh product labels can be crinkled, 
smudged, wrapped around edges, or fraudulently altered, contributing to product 
shrinkage, lower inventory accuracy, and suboptimal customer experiences. The 
Digimarc Barcode for Fresh Product Labels makes scanning more reliable, 
simplifies operations, improves inventory accuracy and provides a better 
customer experience. 

"This program coalesces efforts to benefit society with Walmart's dedication to 
everyday low prices," said Digimarc CEO Bruce Davis. "We look forward to 
helping Walmart reduce food waste and save money for consumers through the use 
of this program."

Find out more about the Digimarc Barcode for Fresh Product Labels by clicking 
here ( 
https://c212.net/c/link/?t=0&l=en&o=2451984-1&h=2047073096&u=https%3A%2F%2Fwww.digimarc.com%2Fproducts%2Fdigimarc-barcode%2Flabels&a=clicking+here 
).

About Digimarc 
Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic 
identification of everyday objects such as product packaging and virtually any 
media, including print, images and audio. Based on the patented Intuitive 
Computing Platform (ICP(TM)), Digimarc provides innovative and comprehensive 
automatic recognition technologies to simplify search, and transform 
information discovery through unparalleled reliability, efficiency and 
security. Digimarc has a global patent portfolio, which includes over 1,100 
granted and pending patents. These innovations include state-of-the-art 
identification technology, Digimarc Barcode, as well as Digimarc Discover(R) 
software for barcode scanning, image recognition, and more. Digimarc is based 
in Beaverton, Oregon, with technologies deployed by major retailers and 
consumer brands, global banks, U.S. states, film companies and professional 
sports franchises, among others. Visit www.digimarc.com and follow us @digimarc 
( 
https://c212.net/c/link/?t=0&l=en&o=2451984-1&h=1636461179&u=https%3A%2F%2Ftwitter.com%2Fdigimarc%3Flang%3Den&a=%40digimarc 
) to learn more about The Barcode of Everything(R).

SOURCE  Digimarc Corporation

CONTACT: Gary Grossman, Edelman PR, 503-471-6868, pr@digimarc.com