Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, May 02 2019 - 15:04
AsiaNet
Suning.com Q1 Operating Revenue Jumps 25.44% to RMB 62.2 Billion
NANJING, China, May 2, 2019/PRNewswire-AsiaNet/--

On April 29, Suning.com (002024.SZ), China's leading O2O retailer, owned by 
Suning Holdings Group, released its 2019 Q1 financial report, which showed that 
its smart retail strategy continues to drive the rapid growth of the company. 
Operating income in the first quarter was RMB 62.242 billion, a 25.44% increase 
compared with the same period last year. Sales across all-channels were RMB 
86.926 billion, among which sales of Suning's online store were 40.87% higher 
than the same period last year. In the first quarter, Suning realized a net 
profit of RMB 136 million.

Omni-channel Retail Network Provides Dual Drivers for Growth

In the first quarter of 2019, the overall domestic consumer market still 
exhibited potential for growth. Despite the softer market environment, Suning's 
online and offline businesses maintained relatively rapid growth. With the 
continued roll out of the strategic plan to grow its business network.

In the off-line market, Suning continues with its large-scale expansion. As of 
March 31, 2019, the company had 9,758 self-owned stores and 2,571 franchise 
stores. Through the optimization of store and product structure, the company 
has continuously enhanced the quality of store management. Among them, Suning's 
Redbaby store has gradually matured and its sales revenue increased by 15.70% 
compared with the same period of last year.

In the online market, with the enhanced industrial synergy and the improved 
efficiency brought by resource integration, the growth rate of Suning's sales 
clearly outpaced the industry average. In the first quarter of 2019, 
transactions on Suning.com online platform amounted to RMB 54.124 billion, an 
increase of 36.09% over the same period last year. Among them, sales of 
products via its self-operated stores were RMB 37.909 billion, an increase of 
40.87% over the same period last year. Transactions on open platforms amounted 
to RMB 16.215 billion. In addition, the Q1 report also showed that as of March 
31, the company's retail system had 422 million registered members.

All-Categories Product Portfolio Strategy Sharpens Competitive Edge

In the first quarter, the company set up five major product groups including 
household appliances, consumer electronics, FMCG, clothes and accessories, and 
international items to streamline product management. Suning further 
strengthened its capability to empower others with 3C, household appliances and 
other premium categories, while speeding up the integration and expansion of 
supply chains for FMCG, fresh food and general merchandise.

In terms of 3C and large household appliances, Suning has released more than 10 
new smart products such as air conditioners, floor sweeping robots and smart 
headphones. It has also established the Suning Eco-chain Fund and Biu+Joint 
Laboratory to support innovative enterprises developing smart hardware and 
continuously optimized products, technology and the user experience.

In the FMCG department, Suning has constantly strengthened its brand and 
achieved dual online-offline growth through centralized procurement, purchasing 
directly from the manufacturer and strategic cooperation, which has also helped 
grow its network of offline stores. In the same period, Suning has further 
optimized the supply chain management of online and offline stores through the 
acquisition of 37 Wanda stores, marking a significant success for Suning's 
All-Categories Product Portfolio operational strategy.

Investment in Logistics, Finance and Technology Remains High

In the first quarter, Suning continued to increase investment in logistics, 
finance, technology and building of other core capacities to lay a solid 
foundation for growth over the next decade.

In terms of logistics infrastructure, by the end of March 2019, the total area 
of warehousing and related support facilities for Suning Express and Daily 
Express was 9.64 million square meters and there were 26,700 express delivery 
outlets. 

During the first quarter, investment in the consumer finance business surged 
229.66% compared with the same period last year, and that of supply chain 
finance business increased 78.01%. Suning Finance was named on KPMG's 2018 
China Leading Fintech 50 list, and Suning Paypassport was awarded certification 
as a National High-and New Technology Enterprise".

Suning has continued to invest heavily in R&D, with expenditure increasing 
81.79% in the first quarter compared with the same period last year. At the 
beginning of 2019, the Suning Technology Group was formally established and in 
January, it launched the first "Smart Retail Brain", which empowers consumer 
families, retail service and channel providers, manufacturers and other links 
across the entire industrial chain.

-Ends-

About Suning

Founded in 1990, Suning is one of the leading commercial enterprises in China 
with two public companies in China and Japan. In 2018, Suning Holdings ranked 
second among the top 500 non-state owned enterprises in China with annual 
revenues of 80.85 billion USD (557.9 billion RMB). With the mission of "Leading 
the Ecosystem across Industries by Creating Elite Quality of Life for All", 
Suning has strengthened and expanded its core business through eight vertical 
industries: Suning.com, Logistics, Financial Services, Technology, Real Estate, 
Sports, Media & Entertainment, and Investment. Suning.com is listed on the 2018 
Fortune Global 500. For more information see www.suningholdings.com 

SOURCE  Suning Holdings Group
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