Japan's Disney global procurement strategy partner Delfino recently made new 
movements. On April 26, Delfino Intelligent Capsule Machine officially landed 
in Chengdu, China. On that day, it was stationed at 10 shopping malls in 
Chengdu. Shops include Maoyue Chunxi, Renhe Xincheng and 4 CGV cinemas and 4 
Pacific Cinemas.

Photo - https://photos.prnasia.com/prnh/20190430/2451148-1
Delfino Intelligent Capsule Machine officially landed in China, First station: 
Chengdu

This year, besides Chengdu, the Delfino Intelligent Capsule Machine project 
will also land in Changsha, Wuhan, Chongqing and Xi'an, then throughout China, 
according to Shizuo Kiyotaki, the chairman of Japan Okura consortium. He hopes 
to "further promote the influence of existing brands in China by expanding the 
range of goods sold in China".

Delfino is Japan's largest comprehensive entertainment company of BANDAI, and 
will be BANDAI's well-known IP introduced in China.

Delfino's Chinese "Ambitions"

Compared with the prosperity of egg-twisting culture in Japan,China's Capsule 
machine industry is still in the educational period. Now, the cost of twisting 
eggs in China is 20 to 40 yuan. Besides, the domestic twisted egg operators IP 
Legitimate license content is less with irregular updates of less than 8 styles 
per month, which easily causes consumers aesthetic fatigue.

Delfino found business opportunities after marketing research and preparation. 
2019 will be a full break through for the Delfino Capsule machine. For IP 
content, in addition to acting for BANDAI, Delfino will also cooperate with 
Disney, Takara Tomy, Buka Comics and other well-known IPs at home and abroad, 
greatly enriching the copyright personas of twisted eggs.

These Delfino machines will be quickly laid out through Delfino's original fast 
consumer channels in China, including offline KA, high-end retail supermarket, 
cinemas and over 2,000 marketing scenarios. By the end of 2019, Delfino will 
place 1,140 points in China and increase capsule machines to 11,400 sets.

Shizuo Kiyotaki said, in the early stage, Delfino will directly introduce the 
existing mature IP twisted egg products in Japan; in the later stage, it will 
be produced and supplied to the domestic and Japanese markets in Jiangsu, China.

Industry insiders believe, Delfino intelligent Capsule machine project will do 
well in the Chinese market. 

SOURCE  Delfino