Country for PR: United States
Contributor: PR Newswire New York
Thursday, May 09 2019 - 01:30
AsiaNet
Sitecore Announces Intention to Acquire Hedgehog, Plans Expanded Support for Partner Ecosystem to Help Accelerate Digital Transformation Initiatives for Customers
SAN FRANCISCO, May 9, 2019 /PRNewswire-AsiaNet/ --

  -- Acquisition will speed Sitecore's growth and augment partner capabilities 
     with additional services, support, and training for Sitecore Experience 
     Commerce and Sitecore Content Hub 

Sitecore(R) ( 
https://c212.net/c/link/?t=0&l=en&o=2459984-1&h=3963249396&u=http%3A%2F%2Fwww.sitecore.com%2F&a=Sitecore%C2%AE 
), the global leader in digital experience management software, today announced 
its intention to acquire Hedgehog Development, a customer and partner-focused 
digital consultancy. The acquisition will accelerate Sitecore's growth and 
bolster the people, technology, and services resources supporting Sitecore 
Solution Partners as they continue to solve customers' most critical digital 
transformation challenges.

Logo - https://mma.prnewswire.com/media/334493/sitecore_logo.jpg 

"Sitecore's success has been built hand-in-hand with our dedicated partners. 
The addition of Hedgehog strengthens this community and supports Sitecore's 
revenue growth, as well as the growth of our partners," said Mark Frost, CEO of 
Sitecore. "With Hedgehog, we add a team that brings an innovative culture and 
critical front-line implementation expertise that increases our ability to 
scale in the key areas of services, training, and support. These new resources 
will improve our ability to help customers accelerate their digital 
transformation, maximize their Sitecore investments, and realize the full 
potential of important Sitecore features such as advanced personalization."

Hedgehog has a long history of commitment to Sitecore technology, as well as 
ongoing support of the Sitecore community. The company was the first agency to 
become an Implementation and Technology partner with Sitecore and, in 2014, was 
awarded the first lifetime Sitecore Partner Community Contribution Award in 
recognition of their landmark contribution to organizing and executing the 
Sitecore Virtual Summit. With an already existing deep expertise in Sitecore 
technology, Hedgehog will enable Sitecore and its Sitecore Solution Partners to 
quickly: 

     - Increase the scale of Sitecore Professional Services and SBOS: Hedgehog 
       will add significant expertise to immediately broaden the capabilities
       of Sitecore Professional Services and SBOS as well as augment Sitecore 
       Solution Partners' design, strategy, and implementation services. This 
       will help customers speed deployment time, minimize unnecessary costs, 
       and overcome complexity in their IT environment. 
     - Expand developer tooling: Hedgehog is the creator of the widely-used
       Team Development for Sitecore Essential Suite of products, which help
       reduce deployment time, improve productivity, and ease implementations
       for Sitecore Solutions. Sitecore intends to incorporate these tools more 
       deeply within its product offerings. In particular, partners and 
       customers will benefit from greater access to TDS Classic, which reduces 
       deployment time and helps ensure alignment to Sitecore best practices, 
       and Avtor, which improves productivity and usability for Sitecore
       content editors and strategists. 
     - Enhance training capabilities: To rapidly accelerate Sitecore Solution 
       Partners' time-to-proficiency and simplify the path to become Sitecore 
       experts on newer product offerings, Hedgehog's product implementation 
       expertise will supplement Sitecore's education and certification
       programs to train, mentor, and support partners on products such as
       Sitecore Experience Commerce(TM) and Sitecore Content Hub(TM). 
     - Strengthen partner enablement programs: Hedgehog adds to Sitecore's 
       capacity to enable partners across geographies, particularly in areas 
       including improved documentation and training on best practices.

"We are very excited about continuing our journey with a company that 
appreciates our culture, reflects our values, and shares our vision to help 
customers transform their businesses so they can meet the digital requirements 
of today and the future," said Dan Galvez, CEO of Hedgehog. "Moreover, we value 
the relationships Sitecore has built with its implementation partners and we 
look forward to the opportunity to extend our support for the Sitecore 
community. Most of all, we are ready to join Sitecore to help deliver the best 
possible experience and outcomes for our customers and partners."

According to Sitecore Solution Partner EPAM, "With the acquisition of Hedgehog, 
Sitecore will be better positioned to help EPAM meet our customers' complex 
demands by unlocking the full potential of Sitecore's platform," said Elaina 
Shekhter, CMO & head of strategy of EPAM. "We have a truly strategic digital 
partnership with Sitecore and a shared vision of improving and elevating a full 
range of digital experiences. We welcome the advisory and deep product 
capabilities the Hedgehog acquisition will bring to EPAM, our customers, and 
the entire Sitecore community."

Sitecore's acquisition of Hedgehog is subject to customary closing conditions 
and is expected to close in June of 2019. Financial terms were not disclosed. 
Upon closing of the transaction, Hedgehog's more than 80 employees will become 
part of Sitecore, including the Hedgehog leadership team. 

CG Petsky Prunier, part of the Canaccord Genuity Group, served as the exclusive 
financial advisor to Hedgehog Development LLC.

For more information, visit www.sitecore.com.

About Sitecore
Sitecore is the global leader in digital experience management software that 
combines content management, commerce, and customer insights. The Sitecore 
Experience Cloud(TM) empowers marketers to deliver personalized content in real 
time and at scale across every channel—before, during, and after a sale. More 
than 5,200 brands––including American Express, Carnival Cruise Lines, 
Kimberly-Clark, and L'Oréal––have trusted Sitecore to deliver the personalized 
interactions that delight audiences, build loyalty, and drive revenue.  

About Hedgehog
Hedgehog is a full-service digital consultancy transforming the way brands 
interact with their customers by designing and engineering high performance, 
multi-channel digital marketing solutions positioning clients for growth and 
success. A multidisciplinary web solutions firm, Hedgehog offers strategy, 
design, consulting, technology, and managed services. Hedgehog is headquartered 
in Holbrook, NY with additional offices in Portland, OR, Charlotte, NC, Sofia, 
Bulgaria, and Amsterdam, Netherlands. The company is consistently recognized 
for being one of the fastest-growing private companies in the United States. To 
learn more, visit http://www.hhog.com/

Contact
Shannon Lyman 
Sr. Director, Communications at Sitecore
shannon.lyman@sitecore.com

(C) 2019 Sitecore Corporation A/S . Sitecore(R),  Sitecore(R) Experience 
Commerce(TM), and Sitecore Content Hub(TM) are either registered trademarks or 
trademarks of Sitecore Corporation A/S in the USA and other countries. All 
other brand names, product names or trademarks belong to their respective 
holders.

Source - Sitecore