-- Comscore promotes two seasoned leaders to drive strategy in respective 
regions

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and 
evaluating media across platforms, announced today two changes to leadership 
within APAC and EMEA to further growth and transformation of its International 
business.

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Effective immediately, Guido Fambach has been promoted to EVP, EMEA & APAC, 
assuming his role from Will Hodgman who has recently resigned from his position 
as EVP, International. Kedar Gavane has been promoted to SVP, APAC, as 
leadership of the APAC region from Joe Nguyen and will be reporting to Guido 
Fambach. Comscore would like to take this opportunity to thank Will Hodgman and 
Joe Nguyen for their contributions to the measurement landscape.

Guido was most recently SVP, Head of EMEA, and previously served as a member of 
the Nedstat management team, which Comscore acquired in 2010. Kedar was most 
recently VP of APAC, leading the India and Australia and New Zealand markets, 
joining Comscore in 2010. Comscore is confident that with these two seasoned 
leaders at the helm, the Company will continue to drive new value to the 
marketplace.

Guido Fambach is an enterprising and result-driven leader, with a history of 
playing a key role within innovative growth companies. With proven expertise in 
digital, advertising, enterprise analytics and marketing automation solutions, 
Guido has built his career around SaaS sales management, strategic development 
and invigorating business units. During his tenure as SVP, EMEA for Comscore, 
Guido excelled at developing and implementing revenue growth for audience and 
advertising solutions and expanding the Company's footprint in the UK, North, 
Central and South EMEA. Prior to joining Comscore via its acquisition of 
Nedstat, Guido served as VP, Professional Services, heading Nedstat training 
and consultancy services. Guido has served as a Board Member on 1plusX and 
Screen6 and has spoken at a wide range of industry events. Guido holds a 
Bachelor of Communications Management from the Hague School of European Studies 
(HEBO).

Kedar Gavane is an innovative thinker with over 14 years of experience in the 
digital space. He is a founding member of Comscore's India office, and most 
recently led operations in the region as Vice President. During his tenure as 
VP, Kedar oversaw new business development and sales expansion for Comscore's 
suite of products and services in the region. Prior to Comscore, he served as 
CEO of ViralSmith, a marketing analytics company. Kedar also held the position 
of COO of the comparison-shopping network at Reliance Big Entertainment, as 
well as a senior member of their corporate strategy team. In addition, he spent 
time at ABP Pvt. Ltd. as part of their corporate strategy team. He began his 
career at Infosys Technologies. Kedar actively participates in the digital 
community, and frequently contributes at various industry events and 
conferences, including ad:tech, iMedia Brand Summit, Click Asia Summit and 
India Retail Forum. He served on the eTailing India advisory board and is 
currently a member of the ad:tech New Delhi advisory board. Kedar holds a 
Bachelor of Engineering in Computer Science from the Birla Institute of 
Technology and Science as well as an MBA from the Indian School of Business.

About Comscore

Comscore (Nasdaq: SCOR) is a trusted partner for planning, transacting and 
evaluating media across platforms. With a data footprint that combines digital, 
linear TV, over-the-top and theatrical viewership intelligence with advanced 
audience insights, Comscore allows media buyers and sellers to quantify their 
multiscreen behavior and make business decisions with confidence. A proven 
leader in measuring digital and set-top box audiences and advertising at scale, 
Comscore is the industry's emerging, third-party source for reliable and 
comprehensive cross-platform measurement. Learn more about Comscore at 
www.comscore.com.

SOURCE: Comscore

CONTACT: Sophia Economou, Comscore, Inc., + 1-212-277-6571, 
worldpress@comscore.com