-- New investment to accelerate global expansion and product innovation
-- Funding solidifies Tealium as the industry's most comprehensive customer 
data orchestration solution

Tealium ( 
https://c212.net/c/link/?t=0&l=en&o=2467341-1&h=1641587504&u=http%3A%2F%2Fwww.tealium.com%2F&a=Tealium 
), the trusted leader in real-time customer data orchestration, has closed $55 
million in Series F funding led by Silver Lake Waterman, Silver Lake's 
late-stage growth capital fund, with participation from ABN AMRO Digital Impact 
Fund, Declaration Partners, Parkwood and existing investors. The funding will 
be used to expand the company's data integration ecosystem, accelerate new 
product development and further scale global go-to-market activities, while 
continuing its mission to expand data freedom across the enterprise while 
safeguarding privacy. Tealium has received more than $160 million in total 
funding to date.

The Tealium AudienceStream ( 
https://c212.net/c/link/?t=0&l=en&o=2467341-1&h=457261805&u=https%3A%2F%2Ftealium.com%2Fproducts%2Faudiencestream%2F&a=AudienceStream 
) customer data platform (CDP), which launched in 2013, has experienced 
accelerated growth in recent years, notably seeing a 300% year-over-year 
increase in visitor profiles created. This purpose-built platform is designed 
to provide enterprises with a single view of their customers, serving as a 
secure central point of management across the entire data supply chain. Tealium 
connects customer data across technology stacks and digital assets, including 
websites, mobile applications, point-of-sale (POS) systems and call centers, 
enabling data freedom and agility across the organization. Enterprises can 
integrate this data with any technology, retail channel or marketing platform 
to build better customer experiences, invest in analytics and machine learning, 
and act on real-time decisions.

Tealium has focused on building a real-time customer data platform that meets 
the industry's most stringent requirements for protecting the integrity and 
privacy of customer data. The company's robust data governance and compliance 
portfolio allows global organizations to manage diverse regulations in 
countries around the world. This helps enterprises build consumer trust, 
enhance customer data and continue to bring innovative customer experiences to 
market.

"Our customer data platform is the vendor-agnostic foundation that allows data 
to flow freely and securely across the organization -- rendering it accessible 
and useful to every team and technology, and solving departmental or 
technological silos that limit opportunity for data agility," said Jeff 
Lunsford, CEO of Tealium. "By democratizing the data collection and delivery 
process, we help organizations meet the changing needs of their business and 
customers and protect the integrity of their data."

"Tealium enables companies to overcome challenges related to customer data 
fragmentation by integrating and enriching data across sources in real time, 
while providing data governance and fidelity," said Shawn O'Neill, Managing 
Director of Silver Lake Waterman. "Jeff and his team have built a robust 
platform, and we are excited to support the company's continued growth and 
investment in innovation."

"As a long-time Tealium customer, we've seen the benefit of the technology 
first hand," said Frank Verkerk, Chief Digital Officer of ABN AMRO. "Tealium 
has helped us streamline and standardize our data flows, and has given us the 
tools we need to make better marketing and business decisions."

To learn more about Tealium and the company's leading universal data solutions, 
visit www.tealium.com.

About Tealium
Tealium revolutionizes today's digital businesses with a universal approach to 
customer data orchestration - spanning web, mobile, offline and Internet of 
Things devices. With the power to unify customer data into a single source of 
truth, Tealium offers a turnkey integration ecosystem supporting more than 
1,000 client-side and server-side vendors and technologies. The Tealium 
Universal Data Hub encompasses tag management, API hub, customer data platform, 
and data management solutions that enable organizations to leverage real-time 
data to create richer, more personalized digital experiences across every team, 
technology, and customer touchpoint.

About Silver Lake Waterman
Silver Lake Waterman is part of Silver Lake, the global leader in technology 
investing with over $43 billion in combined assets under management and 
committed capital and a team of approximately 100 investment and value creation 
professionals located in Silicon Valley, New York, London and Hong Kong. Silver 
Lake Waterman focuses on providing flexible expansion capital to later-stage 
growth companies in the technology and technology-enabled industries. For more 
information about Silver Lake Waterman and Silver Lake, please visit 
www.silverlake.com.

About ABN AMRO Digital Impact Fund
The ABN AMRO Digital Impact Fund is the ABN AMRO corporate venture fund and 
invests in innovative companies specializing in the digitalization of financial 
products and services. We are a Dutch bank for retail, corporate and private 
banking clients. We are a relationship-driven, knowledgeable and digitally 
savvy bank, active in Northwest Europe and with expertise in selected sectors 
globally. Our purpose is Banking for better, for generations to come. 
Headquartered in Amsterdam, ABN AMRO employs around 19,000 people worldwide. 
Please visit us at www.abnamro.com.

Media Contacts
For Tealium:
Katie Pratt
katie.pratt@walkersands.com
+1 (312) 964-9108

For Silver Lake Waterman:
Harry Mayfield
silverlake@brunswickgroup.com 
+1 (212) 333-3810

SOURCE: Tealium