The recent Conference on Dialogue of Asian Civilizations has not just helped 
various civilizations flourish through dialogues and exchanges, but also driven 
China's national brands to integrate into the world with stronger cultural 
confidence. On 18 May, Zhang Shuofu, Secretary of the CPC Guangzhou Municipal 
Committee, led a delegation to Auckland, New Zealand, for Tripartite 2019 for 
Guangzhou, Auckland and Los Angeles. Guangzhou Pharmaceutical Holdings Limited 
(GPHL) also joined in the delegation and established an overseas scholarship in 
partnership with University of Auckland. 

In Tripartite 2019 with the health industry as one of the topics, GPHL 
expressed its view on the future trend of the health industry. "Life science is 
also a philosophy of life. The mainstream of global health in the future will 
focus not only on life science, but also the philosophy. The concept of 
preventive treatment of disease, valued by the traditional Chinese Medicine 
(TCM) sector, is expected to go mainstream worldwide. I believe that the 
integration of Chinese and Western medicine will contribute more to global 
health," said Li Chuyuan, chairman of GPHL, in his speech on Tripartite 2019. 

In this New Zealand trip, GPHL joined hands with the Confucius Institute in 
Auckland to launch a series of activities themed "in dialogue with the world 
through TCM culture". On 20 May, GPHL granted the Confucius Institute with the 
title of Shennong Caotang TCM Culture Communication Center. Going forward, the 
two parties will strengthen cooperation in areas like core talents training, 
R&D and TCM education to speed up the mutual-learning between TCM and global 
health philosophies, in ways to grant the globalization of TCM with a more 
solid foundation of talents, science and technology. 

The company also signed the agreement with the University of Auckland to set up 
the Wang Lao Ji Auspicious Culture Ambassador Scholarship to fund students for 
their internships in Guangzhou. This effort will help cultivate ambassadors to 
spread TCM and auspicious cultures, and enhance the innovative development of 
TCM.

"'Ji' in Chinese, meaning the pursuit for a better life and serving as the key 
to all the beautiful things, equals to 'auspiciousness' in English. We are 
committed to bringing more auspiciousness to the world and sharing the healthy 
auspicious culture and products of China," explained Li Chuyuan.

GPHL's support in the overseas communication and academic development of the 
TCM culture would attract more young faces to learn Chinese culture, ensuring 
integrated growth of diverse cultures, said Yao Zaiyu, president of the 
Confucius Institute in Auckland.

The exhibition of New Zealand TCM Auspicious Culture, hosted by Wang Lao Ji, 
also took place at the University of Auckland, attracting a large audience, 
with many expecting to gain a deeper understanding of the excellent traditional 
Chinese culture.

As the world's biggest production base of Chinese patent medicine, GPHL is home 
to 10 China Time-honored Brands including Wang Lao Ji, each with a history of 
more than 100 years, with its sales volume of 116 billion yuan in 2018. 
Inheriting the essence of traditional Chinese cultural values, the company will 
further empower its products and embrace the world with culture, in ways to 
push forward the exchanges and mutual-learning among civilizations.  

Source: Guangzhou Pharmaceutical Holdings Limited (GPHL)

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   Caption: GPHL headed to Auckland for Tripartite 2019 and held activities 
themed "in dialogue with the world through TCM culture".