-- Newly created unit accelerates product innovation and development of 
first-party data solutions for marketing services, and operational realignment 
strengthens customer experience

Dynata, a global leader in first-party data and data services, is pleased to 
announce that it has aligned the company to provide greater value to customers, 
partners, and stakeholders. Dynata's recent strategic mergers and acquisitions, 
new brand identity, and organizational realignment, have established the scale 
and capabilities necessary to become the world's largest and most reliable 
permission-based, first-party data provider.

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Dynata Solutions
Data-driven marketers and advertisers understand that first-party data adds 
enormous value across marketing channels, digital and offline, as they make 
business decisions on a global, enterprise scale. To expand its first-party 
data throughout the marketing services continuum, including media, advertising, 
CRM, and activation, as well as to accelerate innovation within its current 
portfolio of global products, the company has established a new unit named 
Dynata Solutions.

Hugh Davis, former Co-Founder of Reimagine Holdings Group, recently acquired by 
Dynata, will lead the new unit, as President, Dynata Solutions. Davis will 
drive the business strategy and development of a comprehensive array of 
first-party data solutions, incorporating the benefits of Artificial 
Intelligence (AI) and machine learning to create robust automated and 
self-service data solutions.

Customer Experience
In the Americas region, Dynata has realigned its sales and operational units 
into a new, integrated structure designed to provide an enhanced customer 
experience and deliver long-term growth. The holistic customer service approach 
is more closely aligned with customer needs and reflects Dynata's increased 
focus on supporting its customers with a world-class experience.

Keith Price, former Co-Founder of Reimagine, has been named President, Customer 
Experience, Americas and will lead Dynata's efforts to create and implement a 
best-in-class customer experience for its customers in the Americas. This 
includes consistent delivery of high-quality data, modern data analysis 
technology, and seamless delivery of insights to empower customers to make 
quicker, more informed business decisions for better results.

"With the scale that has been created from the Research Now/SSI merger, in 
addition to the added capabilities from the recent Reimagine acquisition, we 
are strategically positioned for future growth," said Gary S. Laben, CEO, 
Dynata. "The creation of Dynata Solutions will accelerate product innovation to 
meet the data-centric marketing needs of our clients, and greater alignment 
around our customers in the Americas will enable us to improve execution and 
increase efficiency for their businesses."

About Dynata 
Dynata is one of the world's leading providers of first-party data contributed 
by consumers and business professionals. With a reach that encompasses 60+ 
million people globally and an extensive library of individual profile 
attributes collected through surveys, Dynata is the cornerstone for precise, 
trustworthy quality data. The company has built innovative data services and 
solutions around its core first-party data offering to bring the voice of the 
customer to the entire marketing spectrum, from market research to marketing 
and advertising. Dynata serves nearly 6,000 market research agencies, media and 
advertising agencies, consulting and investment firms, and healthcare and 
corporate customers in North America, South America, Europe, and Asia-Pacific.  
For more information, go to www.dynata.com.

SOURCE: Dynata

CONTACT: Brenda McFarland, Brenda.mcfarland@dynata.com