On May 27, a delegation from the local government and enterprises of southeast 
China's Quanzhou City in Fujian Province began a two-day business visit to 
Munich, a major German industrial town. The delegation aims to lend fresh steam 
to the flourishing economic and trade relations between the two places and 
create more opportunities for enterprises of the two sides to maintain and 
expand mutual benefits and win-win cooperation. 

At a business promotion held on the same day, Quanzhou Mayor Wang Yongli, local 
commerce bureau officials, and representatives of enterprises including JOMOO 
introduced Quanzhou, Fujian's largest city in terms of GDP, to the guests on 
its strong development momentum, huge development potential, and good business 
and investment environment. The event attracted representatives from about 30 
German companies and business associations. Pei Yonggui, Counsellor of the 
Chinese Consulate General in Munich, also attended the event. 

In Munich, Quanzhou has established partnerships with German companies in many 
sectors such as sensors, sanitary ware, machinery and clean energy. The 
Quanzhou delegation this time brought more than 60 investment projects covering 
new generation information technology and machinery manufacturing industries in 
the hope to explore wider cooperation with Germany. As one of the 
representatives of Quanzhou enterprises at the event, JOMOO is a case in point 
for steadily promoting globalization at home and abroad. Founded 29 years ago, 
JOMOO has risen from a small startup to a comprehensive manufacturer of 
integrated kitchen and bathroom products covering the whole value chain from 
R&D, production, sales and services, according to the company's board chairman 
Lin Xiaofa.

JOMOO has sold its products in over 80 countries and regions across the world, 
with a cumulative global sales of more than 1 billion pieces. It has actively 
participated in the development of the Belt and Road Initiative by establishing 
in-depth cooperation with 32 countries in the region with 8 overseas R&D and 
innovation centers. The company aims to be a pioneer in global pan-household 
customization and rake in 100 billion yuan in sales by 2025.

Since its entry into Germany two years ago, JOMOO has established cooperation 
with multinational enterprises such as Siemens, focusing not only on increasing 
the sales of its products in the European market, but also on building its own 
brand and creating a good industrial ecological environment, Lin said, adding 
that it seeks to establish long-term win-win partnership through strategic 
cooperation with German enterprises. JOMOO contributed to Quanzhou's foreign 
investment inflow by signing a joint venture project during the visit with 
another German enterprise Dorst's machinery equipment branch to carry out 
all-round cooperation in technical design, brand building and manufacturing in 
Quanzhou.

Source: JOMOO