-- New Brand Identity Sets the Stage for a New Pure-play Commercialization 
Partner to the Pharmaceutical Industry 

PHS Health Solutions (PHS), a leading pharmaceutical contract commercial 
organization with an exemplary 35-year track record as a trusted partner for 
its customers, announces that beginning today, the company will operate under 
the new identity of Amplity Health. The new corporate brand represents a 
pure-play pharmaceutical commercialization business that integrates a family of 
brands including Touchpoint, PDI and Tardis Medical, offering customized and 
multi-channel medical, remote engagement, and sales solutions, along with 
strategic consulting and organizational capability development for 
pharmaceutical, biotechnology, medical device, and diagnostics companies. This 
rebranding follows the acquisition of PHS by Altamont Capital Partners 
(Altamont), a well-established private equity firm with a well-earned 
reputation for building and expanding durable and competitive companies. 

The new brand name captures the amplified results the company achieves every 
day for its pharmaceutical clients. "Our vision is singular, and we wanted our 
new corporate identity to match," said Michael A. Griffith, Chief Executive 
Officer of Amplity Health. "As commercialization specialists, we understand the 
significance of creating a brand that embodies our values and exemplifies our 
strengths. For us, it means accelerating, elevating and amplifying the 
abilities of our organization, and infusing a new energy into our client 
partnerships to unlock their potential."

Now operating as a unified organization with locations in New York NY, Yardley 
PA, and London UK, Amplity will harness its collective resources and extensive 
expertise to meet a wide range of challenges for its customers. The company 
will strengthen its core competencies of designing, implementing and managing 
customer-facing and inside sales, service and clinical teams, while delivering 
complementary services in strategic consulting and organizational development. 
With Altamont's support, Amplity will be able to make substantial investments 
to improve and expand its capabilities to build better careers for its 
colleagues and to create a better experience for its clients.

"Today, pharmaceutical and other healthcare companies face increasingly complex 
demands in product commercialization. Rather than delivering a 
one-size-fits-all approach, we work with our customers to co-create dynamic 
strategies and solutions tailored to their unique needs," Griffith added. "By 
integrating our services and capabilities around a common vision for amplifying 
our partner relationships, we can achieve our end goal of improving the 
physician experience and the lives of patients."

About Amplity Health
A true partner to global healthcare companies, Amplity Health builds 
transformational solutions by challenging boundaries and the status quo. 
Amplity Health has the expertise, infrastructure, and insights to help clients 
overcome any healthcare commercialization hurdle. With wide-ranging 
capabilities such as patient identification solutions, multichannel messaging, 
inside sales and service resourcing, field sales, campaign planning and 
execution, and more, Amplity Health has what it takes to maximize marketing 
efforts and set strategies up for success.

About Altamont Capital Partners
Altamont Capital Partners is a private investment firm based in the San 
Francisco Bay Area with more than $2.5 billion of assets under management. 
Altamont is focused on investing in middle market businesses where it can 
partner with leading management teams to help its portfolio companies reach 
their full potential. The firm's principals have significant experience 
building business success stories across a range of industries, including 
healthcare, consumer/retail, industrials, and financial services.

To learn more about how Amplity partners with customers to co-create dynamic 
bespoke solutions, visit www.Amplity.com, or follow the company on Facebook and 
on Twitter @Amplity and LinkedIn at www.linkedin.com/company/Amplity/.   

SOURCE  Amplity Health   

CONTACT: Doug MacFaddin, Business Development Operations, 
Douglas.macfaddin@amplity.com; Paul Kidwell, Spectrum Science Communications, 
Pkidwell@spectrumscience.com