-- Pioneer Project HolyGrail reveals promising results for the use of digital 
     watermarking technology to reduce plastic waste in the environment

Digimarc Corporation (NASDAQ: DMRC), inventor of the Intuitive Computing 
Platform (ICP(TM)), has recently completed its participation in Pioneer Project 
HolyGrail initiated by the Ellen MacArthur Foundation's New Plastics Economy. 
Digimarc Barcode was shown in testing to overcome many current limitations in 
plastic sorting technology, making it easier to accurately identify plastics 
that qualify for recycling and prevent their unnecessary disposal into 
landfills or incinerators. 

Logo - https://mma.prnewswire.com/media/319963/digimarc_Logo.jpg
 
Pioneer Project HolyGrail was a three-year initiative and full-value chain 
collaboration project led by Procter & Gamble with 29 participating partners, 
including consumer brands L'Oreal, Danone, Nestlé, PepsiCo, Henkel and retailer 
Carrefour. In a published report ( 
https://c212.net/c/link/?t=0&l=en&o=2480305-1&h=2072795531&u=http%3A%2F%2Fgo.pardot.com%2Fl%2F110942%2F2019-05-28%2Flhts3n&a=published+report 
) , the tests show that Digimarc Barcode, by turning plastic containers into 
"intelligent objects," could accomplish sorting techniques that have been 
impossible for the industry to achieve. By accurately distinguishing between 
food-grade versus non-food grade containers, Digimarc Barcode addresses one of 
the industry's greatest unmet challenges to date, and could have a major impact 
on developments in recycling in the near future. In addition, it identifies 
flexible packaging, carbon-black packaging, the composition of plastic types in 
multi-layers and detects the proper separation and sorting of full-body 
shrink-sleeved containers.
 
Digimarc Barcode provides a unique, scannable 3D identity when applied in 
plastic substrates. The dataset carried by the code can convey a wide range of 
attributes, including the waste item's manufacturer, product SKU, and 
manufacturing facility. Digimarc Barcode automatically instructs sorting 
mechanisms to separate the plastic waste for higher quality and quantity of 
recyclable materials, helping to ensure that manufacturers can meet their 
public commitments for use of recycled content and to comply with government 
mandates. The scanning capability can also be retrofitted into existing sorting 
facilities upon commercialization. 

Digimarc Barcode can also be applied to shrink sleeves and paper labels 
providing opportunities for increasing the likelihood of identification and the 
amount of data that can be obtained. The multiple layer enhancement supports 
many other efficiencies in manufacturing, supply chain, retail operations and 
consumer engagement. Digimarc Barcode can provide a broader role in the 
Circular Economy, for instance, allowing environmentally-conscious consumers to 
scan products with smartphones to learn how to properly separate plastic 
objects in conformity with their curbside waste service provider.

"Digimarc Barcode is unique because it creates 'intelligent objects' that 
provide 'hyper sorting' in recycling facilities," said Larry Logan, Chief 
Evangelist, Digimarc. "The HolyGrail test results demonstrate a viable path 
towards much greater plastics recycling, leading to reduced waste, and 
validates our engagement with the Ellen MacArthur Foundation's New Plastics 
Economy ( 
https://c212.net/c/link/?t=0&l=en&o=2480305-1&h=4264792448&u=https%3A%2F%2Fwww.ellenmacarthurfoundation.org%2Four-work%2Factivities%2Fnew-plastics-economy&a=New+Plastics+Economy 
) Global Commitment. It's gratifying to see how these capabilities can be 
readily applied for social good in support of a Circular Economy for plastics."

The Global Commitment aims to build a Circular Economy for plastics by bringing 
together key stakeholders to rethink and redesign the future of plastics, which 
Digimarc signed in April 2019 ( 
https://c212.net/c/link/?t=0&l=en&o=2480305-1&h=1877164012&u=https%3A%2F%2Fwww.digimarc.com%2Fabout%2Fnews-events%2Fpress-releases%2F2019%2F04%2F30%2Fdigimarc-aims-to-reduce-food-waste-and-provide-savings-to-consumers-with-new-generation-of-fresh-product-labels&a=Digimarc+signed+in+April+2019 
). Larry Logan will be presenting the company's approach to plastics recycling 
and how it can help reduce plastic waste in oceans and landfills at two 
upcoming conferences – June 4 at 10:20am EDT at the Active & Intelligent 
Packaging Summit Americas ( 
https://c212.net/c/link/?t=0&l=en&o=2480305-1&h=1829737048&u=https%3A%2F%2Fevents.bizzabo.com%2FAIPIA-Summit-USA%2Fagenda%2Fsession%2F72374&a=Active+%26+Intelligent+Packaging+Summit+Americas 
) in Jersey City, New Jersey, and on June 18 at 11:50am CEST he will be 
co-presenting with Procter & Gamble's Gian de Belder at Plastics Recycling 
Technology ( 
https://c212.net/c/link/?t=0&l=en&o=2480305-1&h=4227231987&u=https%3A%2F%2Fwww.ami.international%2Fevents%2Fevent%3FCode%3DC0973&a=Plastics+Recycling+Technology 
) in Dusseldorf, Germany.

Watch a brief video ( 
https://c212.net/c/link/?t=0&l=en&o=2480305-1&h=3281178992&u=https%3A%2F%2Fvimeo.com%2F332020546%2F39583c93e0&a=Watch+a+brief+video 
) featuring Gian de Belder, Project Leader, Pioneer Project HolyGrail.

About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic 
identification of everyday objects such as product packaging and virtually any 
media, including print, images and audio. Based on the patented Intuitive 
Computing Platform (ICP(TM)), Digimarc provides innovative and comprehensive 
automatic recognition technologies to simplify search, and transform 
information discovery through unparalleled reliability, efficiency and 
security. Digimarc has a global patent portfolio, which includes over 1,100 
granted and pending patents. These innovations include state-of-the-art 
identification technology, Digimarc Barcode, as well as Digimarc Discover(R) 
software for barcode scanning, image recognition, as layers of its 
ground-breaking Intuitive Computing Platform. Digimarc is based in Beaverton, 
Oregon. Its Platform is used by major retailers and consumer brands, global 
banks, U.S. states, film companies and professional sports franchises, among 
others. Visit www.digimarc.com and follow us @digimarc ( 
https://c212.net/c/link/?t=0&l=en&o=2480305-1&h=2417141154&u=https%3A%2F%2Fnam05.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Ftwitter.com%252Fdigimarc%253Flang%253Den%26data%3D02%257C01%257CAudra.Proctor%2540edelman.com%257Cb8664902f3394d051ad408d6c74f298b%257Cb824bfb3918e43c2bb1cdcc1ba40a82b%257C0%257C1%257C636915540157322212%26sdata%3DcR6RYr2uXMGHkwcWKeI0IwzQhTP15OVhP8JhnLbxNx0%253D%26reserved%3D0&a=%40digimarc 
) to learn more about The Barcode of Everything(R).

Source - Digimarc Corporation

CONTACT: Gary Grossman, Edelman PR, 503-471-6868, pr@digimarc.com