-Beijing Municipal Culture and Tourism Bureau-2019 Global Marketing Campaign 
Introduction-

The Global Promotional Event of "Great Wall Hero 2019" was held by the 
organizer, Beijing Municipal Culture and Tourism Bureau at Guirui Theater of 
Beijing Horticultural Expo. Guests included the Director-General of Beijing 
Municipal Culture and Tourism Bureau, municipal government leaders, strategic 
partners from Beijing Horticultural Expo, representatives of sponsors of the 
campaign and of Beijing Municipal Administration of Cultural Heritage, district 
governments and travel agencies and the press.

https://photos.prnasia.com/prnh/20190531/2483220-1 

Mr. Yu SONG, Director-General of Beijing Municipal Culture and Tourism Bureau, 
delivered the opening speech and highlighted the overseas marketing efforts of 
the Bureau these years. He remarked that this global marketing campaign strives 
to open communication barriers between culture and tourism through this 
integrated marketing campaign, reinvigorating the exchange of cultural and 
tourism resources in the name of "eco-tourism," with the help from Beijing 
Horticultural Expo, Air China and Beijing Capital International Airport Co., 
Ltd.

"Great Wall Hero 2019" was inspired by the vitality of Beijing and the trend of 
"eco-tourism." The campaign was joined by top influencers from around the 
world, including Caitlin Turner from the United States, Brodie, Dylan Pawson 
from Australia, and Laiza Cristina, from Brazil. As the official Great Wall 
Heroes, their travel experiences of exploring the trails of Beijing were 
broadcasted in real-time on social media platforms including Facebook, Twitter 
and Instagram. Activities such as helicopter tour across Badaling Great Wall, 
introductions to Beijing's intangible cultural heritage, Beijing Horticultural 
Expo discovery tour, traversing the Central Axis of Beijing with the help of 
iSoldiers, parkour style. Actives of Great Wall Hero 2019 have all been 
elevated with elements of "eco," and "vitality," tailoring to the virtue of the 
campaign.

In the end, Mr. Yu SONG, awarded our official Great Wall Heroes the Great Wall 
Heroes certificates of honor for their achievements. They have even been given 
the honor to host the Lucky Draw of 2 packages of 4-Day #GWHGoesGreen trip for 
all fans who applied for Great Wall Hero 2019.

The strategic sponsorship from Air China, Beijing Beijing Horticultural Expo, 
The Office of Badaling Great Wall of Beijing and ManXin Qianmen Courtyard Hotel 
has been a great support to the campaign, culminating Great Wall Hero to be the 
prime example of tourism excellence. 


SOURCE:Beijing Municipal Culture and Tourism Bureau

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=337539

   Caption: Mr. Yu SONG awarded our official Great Wall Heroes the Great Wall 
Heroes certificates