At the turn of April and May, China (Xiamen) International Leisure Tourism Expo 
2019 was held. Taking this opportunity, Xiamen's overseas new media platforms 
worked together to launch #FriendsInXiamen to promote Xiamen's culture and 
tourism to foreign fans of the city.

Foreigners who have long lived in Xiamen discussed their life here. The 
activity sought to leverage the influence of Key Opinion Leaders (KOL) and help 
foreigners' friends know more about the appeal and cultural charm of Xiamen, 
known as "Garden on the Sea, Gateway to Southeast China". Meanwhile, Facebook 
live streaming, Vlog video, Twitter and Instagram were also used to spread 
foreign friends' life stories in Xiamen worldwide. Xiamen Culture and Tourism 
Bureau launched the topic #FriendsInXiamen at @VisitXiamen Facebook and other 
platforms, which also added to the appeal of Xiamen to foreign fans.

The activity became an online spotlight among overseas communities. The click 
rate of Facebook live streaming and Vlog video reached 20 million, together 
with over 150 thousand times of interaction and more than 100 thousand views. 
The amazing transmission effect of "Friends" enhanced the visibility of 
Xiamen's culture and tourism.

#FriendsInXiamen is a new endeavor of Xiamen Culture and Tourism Bureau in 
promoting the city's image and brand internationalization. Foreigners living 
here have participated in Xiamen International Leisure Tourism Expo 2019 and 
experienced local leisure tourism products. Therefore, they are capable of 
describing the charm of Xiamen as a livable, beautiful city, thus enhancing 
Xiamen's image as "Garden on the Sea, Gateway to Southeast China" and helping 
individuals abroad know more about the city of diverse culture and "desirable 
life in Xiamen".

SOURCE: Xiamen Culture and Tourism Bureau