Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Thursday, June 06 2019 - 09:00
AsiaNet
Forter Achieves US$100 Billion Transaction Milestone
SYDNEY, June 6, 2019 /PRNewswire-AsiaNet/ --

Fraud prevention leader doubles transactions processed in 2019; massive volume 
allows unparalleled visibility into purchasing and fraud trends, protecting its 
global coalition of merchants & their customers

Forter[https://www.forter.com/], the leader in e-commerce fraud prevention, 
today announced it has processed a record US$100 billion in e-commerce 
transactions, a milestone no other online fraud decisioning platform has 
achieved to date. In turn, Forter has increased the dollar amount of processed 
transactions by 100 times over the past three years, and doubled the amount 
since January 2019 alone.

By processing massive volumes of transactions, it allows Forter to have the 
most comprehensive view of both consumer and fraud behavior across enterprises 
and industries worldwide, including luxury, travel, hospitality, on-demand 
services, food delivery and digital/e-commerce verticals. Merchants that are 
part of Forter's global network -- including well-known brands such as 
Nordstrom, leading online travel companies like Priceline, and fast-growing 
consumer start-ups such as AWAY Travel -- benefit from the sheer size and 
varied nature of the organizations within this network.

For example, once a credit card is stolen, fraudsters attempt to use the card 
as much as possible over a short period of time. In order to protect against 
this, Forter is able to quickly leverage its massive volume of transactional 
data and award-winning technology to detect potential threats and block them 
across its global network in a split second, in essence immunizing the entire 
network -- helping to prevent thousands of dollars in losses. Amid regulatory 
changes around payments and data security, such as GDPR and PSD2, Forter's 
ability to detect and prevent fraud throughout the entire customer lifecycle 
becomes even more valuable to block various types of fraud while meeting 
regulatory compliance. 

In another problematic scenario, users with new credit cards and/or updated 
address details tend to be at a greater risk of being inaccurately declined by 
merchants, negatively impacting the purchasing experience. With Forter's 
extensive view of consumer behavior, even with updates to payment or personal 
information, a customer is immediately recognized as legitimate, allowing them 
to checkout seamlessly. It's with this large network spanning various 
industries that Forter is able to protect more organizations and their 
customers worldwide in a faster and more accurate manner compared to any other 
fraud prevention provider.

"The reality is, size matters when fighting fraud. With Forter's network being 
five times the size of the largest global retailer, there is immense power in 
joining a global coalition of merchants for increased visibility, intelligence 
and protection, resulting in the ultimate end goal of a frictionless customer 
experience," said Michael Reitblat, co-founder and CEO, Forter. "Fraud is 
unpredictable and chaotic, and merchants need resources to provide accuracy, 
adaptability and consistency, while remaining consumer-first. Top brands across 
the globe trust us to help them achieve it all, and today's US$100 billion 
milestone is a testament to that."

Forter provides an integrated, identity-based fraud prevention 
platform[https://www.forter.com/how-it-works/] that uses advanced machine 
learning technology and fraud detection capabilities. It delivers the most 
accurate, real-time and fully automated solution on the market today that is 
focused on enabling revenue and supporting business performance by solving the 
following challenges:

-Accuracy -- accurately distinguishes legitimate buyers from fraudsters; 
-Adaptability -- automatically adapts to the dynamic nature of fraud and to new 
types of purchasing experiences customers demand (ie. BOPIS: buy online, 
pick-up in store);
-Consistency -- delivers a consistent consumer experience from login to 
check-out. For example, some customers are approved when they check out with a 
credit card, but if they try and sign up for a loyalty program, they are 
denied. Consistency is critical to consumer experience.

About Forter

Forter is the leader in e-commerce fraud prevention, protecting merchants 
during each stage of the customer lifecycle. The company's identity-based fraud 
prevention solution detects instances of fraud and abuse beyond transactions in 
real-time, such as attempts at account takeover and return abuse.

A team of world-class analysts constantly update Forter's machine learning 
solutions with cutting-edge insights and research, ensuring the proprietary 
algorithms adapt to the latest fraud trends in real-time. As a result, Forter 
is trusted by Fortune 500 companies, online travel businesses, and fast-growing 
digital disrupters to deliver exceptional accuracy, a smoother user experience 
and elevated sales at a much lower cost.

SOURCE Forter