Country for PR: United States
Contributor: PR Newswire New York
Wednesday, June 05 2019 - 04:59
AsiaNet
Elizabeth Arden Signs Ning Chang As Asia Brand Ambassador
NEW YORK, June 5, 2019 /PRNewswire-AsiaNet/ --

-- Actress Partners with World-Renowned Skincare & Beauty Brand

Elizabeth Arden announced today that it has signed renowned actress Ning Chang 
as the brand's first Asia Ambassador for its Skincare category. Ms. Chang is an 
exemplary modern-day woman - an actress and philanthropist, she is also 
multilingual, speaking Mandarin, Taiwanese, English, and German (her birth 
country), and is a law graduate of the National Central University. In her new 
role with Elizabeth Arden, Ning will have a strong presence on social channels 
across the region. Ning will bring awareness to the brand's skincare franchises 
through advertising campaigns, with a strong focus on Elizabeth Arden's digital 
strategy and engagement in Asia.

Photo - 
https://mma.prnewswire.com/media/897614/Ning_Chang_for_Elizabeth_Arden.jpg
Logo - https://mma.prnewswire.com/media/897613/Elizabeth_Arden_Logo.jpg

Ning mirrors Ms. Arden with a like-minded spirit towards all of her endeavors, 
whether that is pursuing her acting, modeling, or law degree and philanthropic 
work. Founding her company in New York in 1910, before women could even vote, 
Elizabeth Arden has a legacy of breaking boundaries across multiple categories 
as a suffragette, businesswoman, and brand founder seeking one innovation after 
the other. With a gentle demeanor, one may not be able to see Ning's determined 
commitment to a passionate life -however her beauty and talents are met by her 
earnest, relentless attitude. Her drive and authenticity provide a unique 
opportunity for the brand to bring forth the 'Arden' values, and inspire women 
to 'go out and make their mark'.

"I am very proud to be a part of the Elizabeth Arden family, moreover as I have 
been using the products for many years, which makes this partnership that much 
more special," shared Ning Chang. "I have the utmost assurance in the brand's 
high quality products and I happily recommend them to all of my friends. I am 
excited to work as a partner with the Elizabeth Arden team to share the 
creative innovations and history of the brand with women near and far."

"Ning possesses an effortless, heartfelt personality, and there is a quiet yet 
strong elegance in her, a type of beauty that resonates well with women around 
the world, and particularly with women in Asia," said Ava Huang, Global General 
Manager, Elizabeth Arden. "Her sincere attitude exemplifies the ideals of our 
founder. Like Elizabeth Arden, Ning's attitude towards strong leadership, 
determination and spirit makes her the perfect woman to represent the brand and 
engage with our Asian consumers. We believe this partnership will connect the 
brand's commitment to innovation and quality of life while inspiring Asian 
women on the relentless pursuit of beauty and betterment, which Elizabeth Arden 
once said is the birthright of every woman." 

Together, Ning and the brand will leverage their respective platforms to share 
and connect with women across Asia, and encourage a new generation to discover 
the brand and its timeless values. 

About Elizabeth Arden
Elizabeth Arden has been empowering women with a diverse portfolio of 
science-based skincare, signature fragrances and multi-tasking makeup since 
1910. As an entrepreneur and the founder of her own company before even having 
the right to vote, Ms. Arden was an ardent supporter of women and famously 
provided red lipstick to suffragettes as they marched past her Red Door Spa on 
Fifth Avenue. Today the iconic brand is sold in more than 120 countries and 
prides itself on upholding the founder's legacy of empowering women and 
providing them with luxurious, high performing skincare that leverages over 100 
years of hands-on spa expertise.

SOURCE  Elizabeth Arden

CONTACT: Christina Bennett, Senior Director, Global PR & Influencer Marketing, 
Christina.Bennett@ElizabethArden.com, +1.212.527.5937

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