--The mobile engagement platform bolsters its global footprint, hires senior 
executive to oversee business in the region 

CleverTap, the full stack customer lifecycle management platform, announced the 
launch of its APAC headquarters in Singapore to support the growing demand for 
its services and solutions in the region. The new office will enable CleverTap 
to ensure new and existing customers get the high-level, hands-on customer 
support that has contributed to CleverTap's success.

Logo - https://mma.prnewswire.com/media/559274/CleverTap_Logo.jpg 

CleverTap serves some of the biggest consumer apps in APAC including GO-JEK, 
Carousell, Zilingo, Scoot and Boost, and is used by other companies including 
Sony, Hotstar, Fandango, Discovery Kids! and Vodafone. 

According to a report ( 
https://c212.net/c/link/?t=0&l=en&o=2487185-1&h=4182709971&u=https%3A%2F%2Fwww.gsmaintelligence.com%2Fresearch%2F%3Ffile%3D28401018963d766ca37d014fa9cbffb1%26download&a=report 
) by the trade association GSMA, the region will add 424 million new mobile 
subscribers by 2025, bringing the total to 3.2 billion connections. For many in 
the region, mobile will be the primary method of connecting to the internet, 
making it an essential channel for B2C marketers to reach customers. 

"With the increasing adoption of smartphones in Southeast Asia, demand tech 
apps such as urban ride-hailing, video streaming, food tech, fintech, etc… are 
seeing a growing need to communicate with consumers in a contextually relevant 
and personalized manner.  We're now better positioned to help these rapidly 
growing consumer app marketers optimize their customer engagement strategies to 
significantly improve user retention," said Anand Jain, Chief Strategy Officer, 
CleverTap. 

About CleverTap

CleverTap is a customer lifecycle management platform that helps brands deliver 
delightful customer experiences at scale. Over 8,000 companies ( 
https://c212.net/c/link/?t=0&l=en&o=2487185-1&h=3569335002&u=https%3A%2F%2Fclevertap.com%2Fcustomers%2F%3Futm_source%3Dpr%26utm_medium%3Dref%26utm_campaign%3Dsgpoffice&a=companies 
) around the world, including GO-JEK, Carousell, Vodafone, Star, Sony, and 
Scoot trust CleverTap to deliver personalized experiences and improve the 
impact of omnichannel marketing across the entire customer lifecycle. CleverTap 
is backed by leading venture capital firms including Sequoia India, Tiger 
Global Management, Accel and Recruit Holdings, and operates out of Singapore, 
San Francisco, London, Mumbai, and Bengaluru. For more information, visit 
clevertap.com ( 
https://clevertap.com/?utm_source=pr&utm_medium=ref&utm_campaign=sgpoffice )or 
follow on LinkedIn ( 
https://c212.net/c/link/?t=0&l=en&o=2487185-1&h=3353861097&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclevertap%2F&a=LinkedIn 
) and Twitter ( 
https://c212.net/c/link/?t=0&l=en&o=2487185-1&h=2158309377&u=https%3A%2F%2Ftwitter.com%2Fclevertap&a=Twitter 
).

Ketan Pandit
Ketan@clevertap.com

SOURCE: CleverTap