How Singaporeans are connected with Guangdong and Lingnan culture (Cantonese 
culture)? From June 6th to 15th, Nanfang Media Group brought the China 
(Guangdong)-Singapore Media and Culture Exchange Week to Singapore with the aim 
to illustrate this tie and gave local audiences authentic experience of Lingnan 
culture and art.

Featuring on and offline activities, the exchange week was held by Nanfang 
Media Group, one of the biggest media groups based in Guangdong, and Singapore 
Press Holdings (SPH) Chinese Media Group, the biggest Chinese media group in 
Singapore.

Video - https://cdn4.prnasia.com/002071/mnr/201906/nanfang/video1.mp4
(video caption: 'A Singaporean Take on Guangdong' microfilm co-presented by 
Nanfang Media Group and SPH Chinese Media Group)

"Singaporeans and Guangdong people have many common topics when it comes to 
food," said Joyce Lee who has been living in Guangdong for 19 years, "my taste 
for food has become more like the Cantonese locals'. I enjoy the freshness and 
mild taste of Cantonese cuisine and love shopping in the wet market, looking 
for the freshest seafood and free-range chicken."

Lee told about her work and life in Guangdong in the "A Singaporean take on 
Guangdong" special report which is jointly presented by Newsgd.com of Nanfang 
Media Group and Zaobao.com of SPH Chinese Media Group. The report invites 
Singaporeans to share their stories in Guangdong, considering the work 
environment, food and traditional culture. 

The two websites also invited audiences to share their experiences and 
impressions of Guangdong, and sent out gifts that represent the culture of the 
two regions.

At the opening ceremony of the exchange week, Nanfang Media Group and SPH 
Chinese Media Group signed an MoU to build the first Singapore-Guangdong media 
cooperative system under the witness of Fu Hua, Head of Guangdong Publicity 
Department, and Baey Yam Keng, Senior Parliamentary Secretary of Singapore. In 
the future, the two media groups will jointly bring more news stories and 
exchange events to their audiences.

The exchange week is an important component of the "Charming China · 2019 
Guangdong Culture Week" which toured Singapore, Korea and Japan from June 6th 
to 15th with a series of exhibitions, music concerts and exchange activities. 
It was co-organized by the Information Office of Guangdong Provincial 
Government and Guangdong Culture and Tourism Department.

Source: Nanfang Media Group