Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, June 18 2019 - 01:02
AsiaNet
The HONOR 20 Color Report: 'Positivity' in Vogue in Fashion Capitals London and Milan
MILAN and LONDON, June 17, 2019/PRNewswire-AsiaNet/--

- 65% of people in Milan and London agree that the color of their clothes and 
accessories reflects how they want to feel 
- Over half (53%) of people believe that other people form opinions of them 
based on the colors they wear
- Color Expert Jules Standish says color is an untapped opportunity for human 
experience, and is working with HONOR to encourage people to embrace the 
positive impact it can have on their lives 
- The new HONOR 20 Series invites users to 'Capture Wonder' with a 
professional-grade camera and the world's first Dynamic Holographic design in 
Phantom Black and Phantom Blue - created using Triple 3D Mesh technology.

More than three quarters (81%) of people in the fashion capitals of the world, 
Milan and London, believe the colors they see and wear everyday impact their 
mood and, to capitalise on this, are most likely to choose blue clothing and 
accessories when wanting to feel positive.

https://photos.prnasia.com/prnh/20190617/2499334-1-a

AssetPlaceHolder
However, despite the positive power of color, we're not taking notice of the 
colors around us, because we're too busy, in a hurry or distracted. Less than 1 
in 3 (30%) people in Milan and London are always paying attention to the 
mood-enhancing shades on show in the world around us.

The HONOR 20 Color Report has been commissioned to challenge this oversight and 
encourage people to capture the wonder of color around them and utilise the 
cutting-edge technology of the HONOR 20 Series professional camera - harnessing 
the power to positively impact their lives.

The HONOR 20 Color Report found two-thirds (66%) of people believe the colors 
they wear can create the ultimate first impression, and more than half (53%) 
believe other people form opinions of them based on the colors they wear.

Color Expert Jules Standish - a leading authority on color trends - explains 
that color is powerful because it elicits emotional rather than rational 
responses from our brains:

https://photos.prnasia.com/prnh/20190617/2499334-1-b

AssetPlaceHolder
"First impressions are important, and what better way to broadcast to the world 
who you are than through fashion. Blue clothing and accessories help you 
project an image of trust, diplomacy and reliability - which is perfect for job 
interviews. Wearing black for a first date projects mystery, and ensures you 
keep your emotions in check with the intention of revealing more about your 
true nature at a later stage of the relationship. In comparison, wearing red on 
a first date projects passion and excitement, while demanding attention."

To encourage people to witness and capture the wonder around them, HONOR last 
night unveiled the HONOR 20 series. Built with a best-in-class AI quad camera 
smartphone, the new technology performs like a DSLR but with the comfort and 
style of a smartphone. With four different camera lenses, it allows users to 
transform a magical moment into a still photograph or a video both during the 
day and at night.

HONOR President George Zhao said, "At HONOR, we know how important color is. 
The HONOR 20 series has used the most advanced camera technology to help users 
experience the wonders of the world like never before. HONOR understands that 
color is not just a thing that you see, but something that you feel - and this 
insight is paramount to the design and performance of the new smartphone."

HONOR, design ethos 'Always Better' is showcased in the innovative design and 
unique colors of the new HONOR 20 smartphone ¨C Phantom Black and Phantom Blue. 
These magnificent colors have been elevated by the wonder of cutting edged 
dynamic holographic design. This dynamic Holographic glassback was made in a 
two-staged process made possible by HONOR's industry-first Triple 3D Mesh 
technology. The depth layer is created using a precise technique. It is 
embedded with millions of miniature prisms that resemble pieces of diamonds. 
The outcome is a depth-inducing optical effect that makes the HONOR 20 Series 
stand out from its predecessors. 

About HONOR

HONOR is a leading smartphone brand. The brand was created to meet the needs of 
digital natives through internet-optimized products that offer superior user 
experiences, inspire action, foster creativity and empower the young to achieve 
their dreams. In doing this, HONOR has set itself apart by showcasing its own 
bravery to do things differently and to take the steps needed to usher in the 
latest technologies and innovations for its customers. For more information, 
please visit HONOR online at www.hihonor.com.

About Jules Standish 

Jules Standish, The Color Counsellor is an expert personal style & color 
consultant, lecturer at The London College of Style, public speaker, media 
commentator and author of the Amazon bestseller "How NOT to Wear Black" and 
"The Essential Guide to Mindful Dressing". For more information, visit: 
http://www.colourconsultancy.co.uk/about.html

SOURCE:Honor
Translations

Japanese

Vietnamese