-- Appointed by Bureau of Outreach and Communication (BOC), Comscore currency 
will be used to set ad rates for desktop and mobile advertising in India to 
help create a fair and stable marketplace

Comscore, a trusted partner for planning, transacting, and evaluating media 
across platforms, today announced it has been appointed by the Bureau of 
Outreach and Communication (BOC) as a digital partner for setting ad rates in 
India.

Logo - https://mma.prnewswire.com/media/327730/comScore_Logo.jpg

The BOC undertakes multi-media advertising and publicity for various Ministries 
and Departments of the Government of India. This appointment represents BOC and 
Comscore's commitment to providing the industry with a single trusted source of 
measurement across platforms. At present, all publishers have been invited to 
submit their monthly numbers for empanelment.

"We are excited Comscore has been selected as an official digital audience 
measurement currency in India," said Kedar Gavane, senior vice president of 
Comscore in APAC. "As the advertising market in India continues to evolve, we 
are proud to provide accurate, independent measurement so that advertisers and 
agencies feel confident in their advertising decisions across key channels."

Comscore operates in 78 countries. Comscore is the appointed online measurement 
standard in several markets across the globe, including Indonesia, Malaysia, 
the UK, Spain, Finland and Norway.

About Comscore 
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and 
evaluating media across platforms. With a data footprint that combines digital, 
linear TV, over-the-top and theatrical viewership intelligence with advanced 
audience insights, Comscore allows media buyers and sellers to quantify their 
multiscreen behavior and make business decisions with confidence. A proven 
leader in measuring digital and TV audiences and advertising at scale, Comscore 
is the industry's emerging, third-party source for reliable and comprehensive 
cross-platform measurement.

SOURCE Comscore 

CONTACT: Sophia Economou, Comscore, Inc., 212-277-6571, worldpress@comscore.com