- Second Collaboration Project with AR World Leader Niantic -

ambie Corporation, which proposes a new lifestyle "hear while you listen" with 
its open-ear headphones, launched on June 19 a new collaboration (*1) project 
with Niantic, Inc. in the concept of "Play Awareness" by delivering a more fun 
and safer way to the AR gaming experience through ambie product functions.

(Image: 
https://kyodonewsprwire.jp/prwfile/release/M105568/201906187619/_prw_PI1fl_c2su272p.png)


Working with Niantic, a world leader in the AR industry, brings great impact to 
the world as ambie continues working to spread the concept of Audio AR.

As a continual effort of "Play Awareness," ambie will be providing products to 
various AR experiences such as real-world experience-based events, and to 
conduct "Play Awareness" tests with participating users.

"Play Awareness" is the idea of combining the function of ambie, to be able to 
enjoy music without covering your ears, to AR games, so players can get more 
engaged in the game by being able to hear the sound effects and BGM while they 
are able to hear their real-world surroundings. ambie hopes this collaboration 
to be its first step to expand to the international market and to have the 
ambie product get recognized by as many overseas people as possible. ambie also 
aims to launch its international store in the near future.

ambie will continue to work on developing products and to offer new content 
services to expand new opportunities and to explore better Audio AR experiences 
(*2) with Niantic.


(*1) Second collaboration with Niantic, Inc. following the Audio AR event 
"Pokemon GO AR Garden" in October 2018.

Reference URL: https://ambie.co.jp/soundearcuffs/news/ar_201810/index.html 
(Japanese only)

(*2) Audio AR experience: Augmented reality to users' hearing skill. The 
experience of adding auditory information to the real world.

About ambie
ambie is a new type of audio device that allows users to enjoy music without 
blocking their ears and to hear the world while listening. The product does not 
shut off external sound, and users can be aware of things around them and even 
talk with people in front of them. In the activity scene, users can experience 
new ways of enjoying music by layering music on natural sounds and the 
atmosphere. A variety of unique color variations are available in all six 
colors, and the stylish ear cuff structure also features a design that is 
compatible with a wide range of lifestyles, from everyday life to sports 
activities.

ambie's official website: https://ambiesound.com/

Corporate information
Name: ambie Corporation
President and Representative Director: Masataka Matsumoto
Place: Atago Green Hills MORI Tower 40F WiL Office 2-5-1, Atago, Minato-Ku,
       Tokyo 105-6240
Founded: January 11, 2017
Business: Designing, manufacturing, marketing audio devices. Planning, 
          marketing digital content and services. 
Corporate URL: https://ambiesound.com/


Source: ambie Corporation