Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, June 18 2019 - 22:04
AsiaNet
Art of the Wild Comes to Life in Paris at the Extravagant Launch of HyperNature, an Event by Perrier-Jouet
PARIS, June 18, 2019, /PRNewswire-AsiaNet/--

Until 23rd June, Maison Perrier-Jouet is assembling curious minds to take part 
in an unprecedented dialogue between champagne and gastronomy, revolving around 
nature. The launch of this week of events took place last night, with hundreds 
of special guests discovering HyperNature by Perrier-Jouët, a programme of 
singular experiences curated by the House. 

To view the Multimedia News Release, please click: 
https://www.multivu.com/players/uk/8561651-perrier-jouet-art-of-the-wild-hypernature/ 


Creative freedom and an unconventional observation of nature have been at the 
heart of Maison Perrier-Jouët's identity since its very foundation. This 
enduring bond with art and nature is expressed today through Art of the Wild: 
the universe as seen by the House to re-enchant the everyday through the 
presence of vibrant, unbridled nature. 

Among the guests at the HyperNature by Perrier-Jouet launch were a number of 
the House's Artisans of the Wild, an international community of ambassadors, 
representing a diversity of creative fields from art and design to fashion and 
food, who embody the House's values. Last night, fellow Artisans of the Wild 
model Winnie Harlow, British designer Bethan Laura Wood, Michelin-starred chef 
Akrame Benallal and French contemporary art gallerist, Emmanuel Perrotin were 
all in attendance, spreading Maison Perrier-Jouët's free spirit. The evening 
rounded off with an enchanting acoustic set from French indie duo Brigitte. 

The extraordinary rooftop setting of Le Dernier Etage in Paris has been infused 
with the extravagance of Maison Perrier-Jouët's Art of the Wild. For the coming 
week, the space has been transformed, with reinvented nature asserting itself 
at every turn and sweeping panoramic views of the city amping up the ambiance 
as day turns to night.

Throughout the week, a varied programme of workshops, installations, live music 
and celebrations connecting art, nature, food and champagne will take place as 
part of HyperNature by Perrier-Jouët. Among them, Maison Perrier-Jouet Cellar 
Master Hervé Deschamps will be leading exclusive tastings for guests to 
(re)discover the floral, intricate style that has defined Maison 
Perrier-Jouët's champagnes since its foundation in 1811. "HyperNature table by 
Akrame", a harmonious meeting between Akrame Benallal's gastronomy and 
Perrier-Jouet cuvées, will be open for lunch and dinner throughout the week. 
Bethan Laura Wood's dazzling, interactive life-sized tree sculpture will offer 
up a whimsical new champagne tasting ritual, while the aromas of the 
Perrier-Jouet Blanc de Blancs cuvée will be revealed with an innovative 
olfactory experience. 

HyperNature by Perrier-Jouet is a unique, multisensory opportunity to discover 
over 200 years of Maison Perrier-Jouët's heritage and an invitation to step 
into the Art of the Wild universe. 

Photo: 
https://mma.prnewswire.com/media/924524/HyperNature_tree_from_Bethan_Laura_Wood_by_Perrier_Jouet.jpg 


SOURCE: Maison Perrier-Jouet
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