Country for PR: United States
Contributor: PR Newswire New York
Wednesday, June 19 2019 - 10:00
AsiaNet
Facebook Storyteller Awards at Cannes: Smartly.io Wins 1st Place in Two Categories
CANNES, France, June 19, 2019 /PRNewswire-AsiaNet/ --

--Campaigns for Sephora and Hopper take home the prizes in "Best in Retail" and 
"Best in Travel" 

Smartly.io ( 
https://c212.net/c/link/?t=0&l=en&o=2501797-1&h=2782736776&u=https%3A%2F%2Fwww.smartly.io%2F&a=Smartly.io 
), a leading creative and paid social automation platform, was named a winner 
of two Facebook Storyteller Awards which were announced at the Facebook Beach 
during the Cannes Lions International Festival of Creativity. Facebook 
Storyteller Awards celebrate the best execution of creative ideas for the 
mobile-first Stories format.

Logo - https://mma.prnewswire.com/media/530590/Smartly_Logo.jpg

The Smartly.io award wins include a campaign from beauty giant, Sephora 
(Southeast Asia), which took home the prize for "Best in Retail," and a 
campaign from industry-leading travel app, Hopper, which won "Best in Travel."

The Smartly.io Creative Studio collaborated with both customers to design and 
run vertical creative crafted using Smartly.io's bespoke creative video 
automation technology. The solution allows for brands to templatize their video 
creative for multiple formats, including Stories, and automate variations by 
pulling dynamic information, like products and prices, directly from the 
advertiser's offering. The technology offers unparalleled personalization to 
drive performance without sacrificing brand integrity or design quality.

"As our trailblazing customers, Hopper and Sephora, have demonstrated, the 
future of creative production is inspired by data, fueled by automation, and 
finessed by craft. With personalized creative, brands can connect to their 
audiences in a meaningful way to drive results as well as brand value," said 
Jose Sánchez, Head of Creative Studio at Smartly.io.

Sephora had over 8500 products to promote for their private, members-only sale. 
The Smartly.io Creative Studio crafted the ultimate Stories ad by combining 
templatized, on-brand animation with dynamic product content to create over 40 
videos automatically.

Hopper's winning creative combined creative video automation with on-brand 
Stories designs to show real deals on real flights. The Smartly.io technology 
allowed Hopper to target and personalize Stories ads for specific cities while 
creating a sense of urgency with unbeatable flights prices.

--- 

Smartly.io automates every step of social advertising to unlock greater 
performance and creativity. Our platform automates creative production, ad 
buying and everything in between to create data-fueled ads at scale. Today, we 
work with over 600 global brands including eBay, Uber, ThirdLove, Hopper, and 
TechStyle. Annually, Smartly.io manages over $1.8 Billion in ad global ad spend 
on Facebook and Instagram.

Powering Beautifully Effective Ads - www.smartly.io

SOURCE: Smartly.io

CONTACT: Christine Göös, smartly@shiftcomm.com