Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, June 21 2019 - 00:50
AsiaNet
Artprice: France's Cultural Policy is Not in the Country's Best Interests According to thierry Ehrmann
PARIS, June 21, 2019 /PRNewswire-AsiaNet/ --

By pursuing a strategy of concentrating the country's cultural offer on its 
capital, France is leaving itself dangerously exposed to stronger players. 
French artists, galleries and auction houses are finding it increasingly 
difficult to emerge from the shadow of their powerful Anglo-Saxon rivals, both 
in France and on the international scene.

In reaction to this article, thierry Ehrmann, Artprice's founder CEO says: 
"This is no surprise to anyone: Paris enjoys a favorable regime at the cultural 
level. But the imbalance has become too great, too obvious. The French capital 
is no longer an El Dorado, neither for its artists nor for the Art Market."

"In 1964, Sotheby's acquired America's leading auctioneer at the time, the New 
York operator Parke-Bernet. The firm was initially offered to French 
auctioneers, but they refused. France is still suffering from the "Parke-Bernet 
Syndrome", as I defined and explained it to 9 Ministers of Culture. Each time 
they were shaken."

4% of the global Art Market

The situation has changed significantly since the 1960s. Paris is still clearly 
the bastion of French auction sales, accounting for 90% of the country's total 
turnover. But half a century ago, France was at the epicentre of the global 
market. In 2018, France generated just 4% of global fine art auction turnover.

But even this diminished market is struggling to remain French. Dominated by 
the Anglo-Saxon auction houses, Sotheby's and Christie's generated 51% ($353.5 
million) of France's total fine art auction turnover in 2018... and that total 
is a very small percentage of their global Fine Art business. Representing just 
4% of their combined global sales, the Parisian auction houses have become 
almost secondary for Christie's and Sotheby's. The New York marketplace 
generates 15 times more turnover than Paris, London 6 times more and even Hong 
Kong generates nearly 3 times more than the French capital. 

Meanwhile, Phillips, the world's third largest auction house by turnover, has 
simply decided not to organise sales in Paris... 

Frexit

France woos the major British and American players in the Art Market, but it 
struggles to keep its own artists who prefer to go and live elsewhere. On 7 
June, the New York Times drew its readers' attention to the singularity of the 
French pavilion at the 2019 Venice Biennale in an article entitled "Laure 
Prouvost represents France. But she doesn't feel very French". Indeed... the 
41-year-old artist, born in France, works in Antwerp, Belgium, and was revealed 
in 2013 by the Turner Prize, Britain's most prestigious art award.

In an interview with the French business newspaper Les Echos, gallery owner 
Daniel Templon explains: "At the FIAC, there are sixteen ultra-big stands 
available, but only one was occupied by a French gallery. Our leading 
Contemporary Art Fair sees us as secondary and, by the same token, our artists 
too [...]. If emerging artists want to succeed and move up the price ladder, 
they have to move abroad, to Germany, Belgium, Los Angeles or New York."

Daniel Templon justifiably blames French museums: "French museum directors 
believe it is better to exhibit foreign artists and say they would attract 
fewer visitors with French artists. [...] Before exporting our artists, we 
should at least try to generate a domestic market for them here in France. 
[...]."

The Parisian gallerist concludes: "If institutions don't accompany us, there 
won't be any powerful galleries left in France."

Towards a different cultural policy

Paris possesses some of the best cultural institutions in France and in the 
world for that matter. From the Primitive arts to the Contemporary scene, from 
Antiquity to the Medieval period… Paris has it all. 

The Louvre – figurehead of the entire system – is the most visited museum in 
the world. But, as the Express article explains, it has received massive 
financing: "In the 1980s, François Mitterrand decided to renovate the Louvre, 
launching much needed work including extension, restoration and construction of 
the famous pyramid. The State paid everything, which seems logical. However, in 
2012, when the French State inaugurated the museum's satellite in Lens [...], 
the State's contribution to its funding was fixed at a tiny 1%".

Moreover, in geographical terms, France's cultural policy resembles a 
laboratory; the provinces are used as testing grounds where young curators and 
young museum directors are sent to prove themselves. This year, for example, 
the organisation of the Lyon Biennale has been entrusted to the young 
curatorial team of the Palais de Tokyo, and Jean de Loisy, whose presidency of 
the museum has just ended, has withdrawn... to devote himself to the management 
of the Ecole des Beaux-Arts in Paris and his excellent radio program "Art is 
Matter" on France Culture.  

Artprice's recently published ranking of France's Contemporary Art museums 
based on Google reviews confirms the extraordinary success of Parisian museums 
compared to those of France's regions.

https://www.prnewswire.com/news-releases/artprice-presents-a-ranking-of-contemporary-art-museums-in-france-based-on-google-opinions---methodology-and-facts-which-have-been-legally-verified-300867332.html


Copyright (C)2019 thierry Ehrmann – www.artprice.com

About Artprice:

Artprice is listed on the Eurolist by Euronext Paris, SRD long only and 
Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF.

Founded by thierry Ehrmann (see Who's who certified Biography ) (c) 
https://imgpublic.artprice.com/img/wp/sites/11/2019/03/2019-bio-whoswho-thierry-ehrmann.pdf).


Dicover Artprice in video: https://www.artprice.com/video

Artprice is the global leader in art price and art index databanks. It has over 
30 million indices and auction results covering more than 700,000 artists. 
Artprice Images(R) gives unlimited access to the largest Art Market resource in 
the world: a library of 126 million images or prints of artworks from the year 
1700 to the present day, along with comments by Artprice's art historians.

Artprice permanently enriches its databanks with information from 6,300 
auctioneers and it publishes a constant flow of art market trends for the 
world's principal news agencies and approximately 7,200 international press 
publications.

For its 4,500,000 members, Artprice gives access to the world's leading 
Standardised Marketplace for buying and selling art. Artprice is preparing its 
blockchain for the Art Market. It is BPI-labelled (scientific national French 
label) Artprice's Global Art Market Annual Report for 2018 published last March 
2019: https://www.artprice.com/artprice-reports/the-art-market-in-2018

Artprice is associated with Artron Group the Chinese leader in the Art Market, 
its solid institutional partner.

About the Artron Group:

Partners since 2009, in 2018, Artron and Artprice signed a historic agreement 
to create a "New Silk Road for Art". This initiative is perfectly coherent with 
China's "One Belt, One Road" (OBOR) or "Belt and Road Initiative" (BRI) 
launched in 2013 and known in Europe as the "New Silk Road".

"Artron Art Group (Artron), a comprehensive cultural industrial group founded 
in 1993 by Wan jie, is committed to inheriting, enhancing and spreading art 
value. Based on abundant art data, Artron provides art industry and art fans 
with professional service and experience of quality products by integrated 
application of IT, advanced digital science and innovative crafts and materials.

Having produced more than 60,000 books and auction catalogues, Artron is the 
world's largest art book printer with a total print volume of 300 million a 
year. It has more than 3 million professional members in the arts sector and an 
average of 15 million daily visits, making it the world's leading art website."

Artron's Web: www.Artron.net

Artprice's Contemporary Art Market Annual Report for 2018 - free access at:
https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2018


Artprice's press releases:
http://serveur.serveur.com/Press_Release/pressreleaseen.htm
https://twitter.com/artpricedotcom

Artmarket News:
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http://artmarketinsight.wordpress.com/

Discover the Alchemy and the universe of Artprice 
http://web.artprice.com/video, which headquarters are the famous Museum of 
Contemporary Art, the Abode of Chaos: 
https://issuu.com/demeureduchaos/docs/demeureduchaos-abodeofchaos-opus-ix-1999-2013


https://vimeo.com/124643720

The Contemporary Art Museum The Abode of Chaos

https://www.facebook.com/la.demeure.du.chaos.theabodeofchaos999 3.9 million 
subscribers

Photo - https://mma.prnewswire.com/media/926263/Artprice_Parke_Bernet.jpg    
Logo - https://mma.prnewswire.com/media/817151/Artprice_Logo.jpg 

Contact details:
thierry Ehrmann
ir@artprice.com 

SOURCE: Artprice.com
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