Giift capitalizes on mobile payment and loyalty points convergence 

Today, Giift, the Loyalty Marketplace specializing in the exchange of loyalty 
currencies (points, miles, gift cards, rewards) announced that it has launched 
"CoolfenPay", a fully integrated Points Payment Gateway with Alipay and WeChat 
in China. 

"CoolfenPay offers unrivalled Loyalty Points Offline Payment, turning points 
into a universal payment currency and abolishing the frontier between payment 
and loyalty points," says Giift Chief Product Officer Dr. Yinzhou Zhou.

"In every market, we see loyalty members willing to turning their points into 
currency. Giift Loyalty Marketplace already offers the most incredible 
experience for Points online payment. CoolfenPay technology takes us one step 
further in our loyalty currency journey. GiiftPay, the western version of 
CoolfenPay, is expected to be launched in Q3 '19," adds company co-founder and 
Director Pascal Xatart.

About Giift.com: Giift is a Loyalty Marketplace, where points, rewards, miles, 
gift cards can be issued (accrued), tracked, and exchanged. Giift operates in 
more than 50 countries, with offices in New York, London, Singapore, Wuhan, 
Nairobi, Dubai, Jakarta, Mumbai, Colombo, Doha, Lagos, Cairo and Dhaka. Giift 
business model is transaction based.

For more information about this story, contact:

Pascal Xatart
Co-Founder & Director
pascal.xatart@giift.com
www.giift.com.

SOURCE: Giift