-- ‘Win-win-win’ for communities, travelers and multiple cruise lines is the 
goal of partnership between Royal Caribbean Cruises Ltd. and ITM Group

Two respected leaders in the travel and tourism industry, Royal Caribbean 
Cruises Ltd. (NYSE: RCL) and privately-held ITM Group, are teaming to form a 
new destination company, to be called Holistica. 

Photo - https://mma.prnewswire.com/media/927191/Holistica_logo.jpg

Photo - https://mma.prnewswire.com/media/927192/Logo_ITM_Group.jpg

Logo - https://mma.prnewswire.com/media/677715/RCL_Logo.jpg

Holistica will create an inclusive model for destination development that works 
holistically -- thus the name -- to meet the needs of coastal communities, 
local governments, and land, sea, and air travelers. 

"The continuing growth and rising popularity of cruise vacations make it clear 
that the sustainable development of coastal destinations, including the 
thoughtful evolution of existing ones, is in the travel industry's best 
interest," said Michael Bayley of RCL. "We have spent five decades learning 
what works and what doesn't, and we know the potential of strategic development 
to deliver extraordinary guest experiences and meet the needs of local 
communities."

Mauricio Hamui of ITM Group said: "A well-designed destination brings economic 
benefits to communities and cultural enrichment to travelers, while creating 
the least possible disruption to the human and natural environment. There is a 
way to do these projects inclusively, collaboratively, and sustainably -- and 
those are the characteristics this new partnership is meant to embody."

Holistica Destinations, Ltd. will be a 50-50 partnership between RCL and ITM 
Group. The partners have commenced a search for a CEO for the new company, 
which will be headquartered in Miami.

Holistica's first project: a $275 million development in Freeport, The Bahamas, 
was originated by RCL and ITM and is currently under review by the Bahamian 
government. Centered on the regeneration of the Grand Lucayan resort, the 
project includes ambitious plans for local ownership, employment, job training, 
community investment and sustainable construction practices. 

In addition to the Freeport project, the companies said the new venture will 
own and operate destinations in Costa Maya, Mexico; Roatan, Honduras; and 
Kumamoto, Japan. These projects, among others, will serve 8 million visitors 
annually, and be accessible to all travelers, including land and air 
vacationers and guests of multiple cruise lines. Holistica is also engaged in 
discussions regarding multiple existing and proposed destinations around the 
world.

"The timing is right for a venture of this type," said Hamui. "A collaborative 
development approach, paired with meaningful private financial resources, gives 
local destinations the opportunity to grow the right way."

Added Bayley: "Having more destinations, and developing them in a responsible 
manner, gives travelers greater vacation quality, and expands the landscape of 
available travel options as the tourism industry grows."

Royal Caribbean Cruises Ltd. (NYSE: RCL) is a global cruise vacation company 
that controls and operates four global brands: Royal Caribbean International, 
Celebrity Cruises, Azamara Club Cruises and Silversea Cruises. We are also a 50 
percent joint venture owner of the German brand TUI Cruises and a 49 percent 
shareholder in the Spanish brand Pullmantur Cruceros. Together, these brands 
operate a combined total of 61 ships with an additional 15 on order as of March 
31, 2019. They operate diverse itineraries around the world that call on all 
seven continents. Additional information can be found on www.rclcorporate.com. 

Based in Cancun, ITM GROUP is a private Mexican company with more than 30 years 
experience developing high quality tourism and entertainment infrastructure, as 
well as real estate. It has built and operated more than six cruise ports in 
Mexico and the Caribbean, using the tailor-made sustainable technology needed 
to create, develop and consolidate integrated tourism destinations. 

SOURCE:  Royal Caribbean Cruises Ltd. 

CONTACT: Royal Caribbean Media Contact: 
         Owen Torres, +1 305.539.4097, otorres@rccl.com; 

         ITM Group Media Contact:
         Yahaira Gavidia, +521.998.8452218, ygavidia@guiarp.com