- Introduces new capabilities to deploy Product Customization, 
Relationship-based Exception Pricing, Offer Management, and Fee Collection 
Automation 

SunTec, the leader in revenue management, relationship-based pricing, billing, 
and customer experience orchestration, announced the successful rollout of 
Customer Centricity System, powered by SunTec Xelerate(R), at MSB (formerly 
known as Maritime Bank), Vietnam. This implementation will further empower MSB 
with additional capabilities to innovate, offer and effectively manage customer 
centric products & services for each target segment as well as bring delight 
for its valuable customers through personalized offers at a customer level.

     (Logo: https://mma.prnewswire.com/media/927544/SunTec_Logo.jpg )

MSB aims to bring the best experience to customers and is investing heavily in 
digital transformation. The bank views digital transformation as a critical 
tool to understand customer's needs better, serve them seamlessly, and provide 
superior customer experience consistently. The SunTec Xelerate(R) 
implementation is a significant milestone in this journey towards building an 
agile and flexible IT infrastructure and a customer centric approach that 
builds highly engaged relationships.

MSB, with this unique capabilities of SunTec XelerateTM, can now automatically 
segment its retail banking customers, based on pre-defined multiple business 
parameters; this enables MSB to introduce customized products & services for 
each target segment on a real-time basis. The introduction of exception-pricing 
capability is another game changer as it equips the bank with additional IT 
related capabilities to offer and manage relationship-based pricing more 
efficiently right up to a customer level.

MSB has already begun leveraging the rich functionalities of Customer 
Centricity System to enhance its operational efficiency, customer experience, 
and product offerings. Based on this system, now MSB can serve its customers 
more quickly and accurately through automatic pricing for customer 
transactions. At MSB, now tellers are no more required to make customers wait 
while calculating transaction fee manually; the applicable fee is now 
calculated and displayed on teller's screen in no time by the system 
automatically. SunTec XelerateTM has further enabled the bank to design 
separate product packages / offers to meet the diverse needs of each customer 
segment. One of such customized offer launched by MSB recently is M-Saving that 
offers special preferential interest rate up to 8.9% for customers who have 
online savings and CASA account with MSB. The feedback has been highly positive 
with noticeable gains both for all the customers that enrolled for M-Savings 
offer and the bank.

Nanda Kumar, Founder and CEO of SunTec, said, "We are delighted to partner with 
MSB in their digital transformation journey. We are working towards a common 
goal of creating richer, contextual and engaging customer experiences and this 
implementation is a mighty leap towards driving enrichment in digital banking. 

I am also excited that we now have a rapidly deployable solution for Banks of 
all sizes to quickly enhance their product innovation and customer experience 
orchestration capabilities, without having to replace their existing core 
banking solutions."

MSB CEO, Mr Quang Huynh Buu, added: "SunTec has helped accelerate our digital 
transformation journey, and Xelerate's functionalities enable us to 
significantly improve the quality of engagement with our customers. Automating 
our customer offerings and processes gives us the much needed flexibility to 
provide multiple product options to customers, which in turn gives us the edge 
over other banks. It is an interesting phase for MSB as we enhance our digital 
innovation capabilities and take our customer relationship management to the 
next level."

To find more SunTec financial services offering including its Xelerate(R) suite 
of products, please visit: 
https://www.suntecgroup.com/industry/financial-services/

About MSB (formerly known as Maritime Bank)  

MSB was established in 1991, with registered headquarters in Hanoi, Vietnam. 
MSB is currently one of the leading commercial banks in Vietnam. The Bank has 
nearly 300 branches nationwide, serving more than 1.8 million individual 
customers and approximately 40,000 SME customers and has fully provided 
universal outstanding finance-banking products and services. With a clear 
business strategy, the strong leadership of a talented and experienced 
management team, and a dedicated and creative workforce of more than 6,000 
employees, MSB is confident of reaching its target of becoming the best 
commercial bank in Vietnam.

The bank has relentlessly invested in the upgrade of technology platform, 
improved product, and service quality based on understanding customer's 
demands; developed of human resources, created a professional and 
high-performance working environment and especially focused on the formulation 
of an international standard-based bank and risk governance model to ensure 
sound and sustainable growth.

About SunTec 

At SunTec Business Solutions, we help our clients increase the lifetime value 
of their customer relationships through effective revenue management and 
real-time customer experience orchestration. We are the leading provider of 
experience orchestration solutions not only to financial services but also 
digital and communications services industries. With a legacy of deployments in 
40+ countries, SunTec is a trusted partner of the world's leading banks and 
digital and communication service providers. Headquartered in India, we have 
our offices in USA, UK, Germany, UAE and Singapore.

With a team of highly skilled folks and our highly innovative product 
development models, we help our clients to always remain at the cutting edge of 
technology. A stable, mature and flexible product suite, Xelerate(R) is 
benchmarked regularly for optimum performance. Coupled with insights from our 
industry experts and a robust future-ready roadmap, Xelerate(R) continues to 
develop along with the market. Able to seamlessly integrate with any ecosystem, 
it is one of the fastest products to implement.  Read more about SunTec: 
www.suntecgroup.com  


Media Contact:
Anoop M George
anoopmg@suntecgroup.com
Senior Manager
SunTec Business Solutions

Source: SunTec