Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Thursday, June 27 2019 - 12:25
AsiaNet
iKala Launches World's First AI Image Solution "Picaas" for Google Shopping Campaigns
TAIPEI, Taiwan, June 27, 2019 /PRNewswire-AsiaNet/ --

Picaas has proved to be approximately 400 times faster and up to 95% cheaper 
than a manually image editing approach

iKala, a Human-Centered AI marketing technology company, has announced the 
world's first smart image optimization solution for Google Shopping Ads 
"Picaas" (Picture as a service). Powered by AI and the concept of Deep Fake, 
Picaas enables companies running Google shopping campaigns to do mass product 
feed image adjustment, eliminating non-compliant elements and enhancing product 
image in just 2.2 seconds. The solution is now available globally and offers a 
time-limited FREE tryout campaign. 

Consulting firm Adthena reports retailers across the United States spend 76.4% 
of their advertising budget on Google Shopping Ads. iKala CEO Sega Cheng says, 
"Google is aggressively promoting Google Shopping Ads around the globe and 
providing e-commerce companies with a conversion rate that's two to three times 
higher than ordinary digital ads. However, we've seen many companies spending 
extra time tackling with the strict product feed requirements. Picaas is born 
under the concept to automatically solve those issues and help companies to 
build a successful Google Shopping campaign faster, cheaper and more effective."

The Picaas AI automatic image solution combines multiple deep-learning models. 
The basic principle is to use image segmentation technology to detect portions 
of the ad that do not meet the requirements. The software then uses image 
inpainting technology to complete the picture and improve its overall quality, 
so the rejected product picture can be successfully approved and delivered to 
potential customers.

Professor Bing-Yu Chen, Associate Director of the National Taiwan University 
IoX Center, says, "Picaas exemplifies the mission of artificial intelligence, 
which is to help humans take care of time and effort consuming tasks." "Picaas 
was able to achieve a success rate of 70% in the early stages of its 
development, so its future potential of commercializing the field of AI-based 
computer graphics is to be anticipated."

Picaas utilizes Google Cloud Platform (GCP) to effectively process a massive 
number of product pictures simultaneously. This satisfies the need for 
e-commerce platforms to deliver product advertisements in bulk with one click 
of the mouse. The traditional method of manually editing Google Shopping Ads 
images took an average of fifteen minutes to process one picture. With Picaas, 
in best-case scenarios, a picture can be automatically edited in 2.2 seconds, 
which is four hundred times faster than humans. Currently, the minimum price 
per picture is around 0.1 US dollars, which is 50% to 95% cheaper than the 
traditional method of using human labor to edit pictures.

Picaas promotional campaign is alive now. FREE automatic optimization of three 
hundred Google Shopping Ads product images is open for the first twenty 
participants signed up on the Picaas official website from June 27th to July 
11th of 2019. For more information and event details, please visit: 
https://picaas.io/ 

Product Inquiry: picaas@ikala.tv

Photo - https://photos.prnasia.com/prnh/20190626/2507366-1 

SOURCE  iKala

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=339493

   Caption:  Fix your Google Shopping Ads Image Violations in only 2.2 seconds

Attachments
111.jpg