The 2nd Goji Berry Industry Expo is held in Zhongning, a county along the 
Yellow River, in northwest China's Ningxia Hui Autonomous Region from 26th June 
to 28th June.

Zhongning, named as "the home of China's Goji berry", has a 600-year-history of 
Goji berry growing and is also the origin place of Goji berry worldwide. Goji 
berry, also known as wolfberry, is the "medicine food homology" in Chinese 
traditional medicine, which can improve liver and kidney function, promote body 
immunity, anti-aging, etc..

Chinese people like to eat them raw, in tea or soups. But in recent year, more 
and more overseas fans become to accept this kind of red berry and use it to 
make smoothies, salads and cakes. So Goji berry wins another name -- "super 
food" in western countries' market.

Now, Zhongning grows over 13,333 hectares of Goji berry and annual production 
of dried fruit reaches 50,000 tonnes. The region has established standard 
farming techniques to control the use of pesticides, improve the qualities of 
the berries and develop new products, so Goji berry from Zhongning are 
increasingly sought after overseas.

According to statistics, Goji products including dried berries, juice, oil and 
freeze-dried powder from Zhongning are exported to over 40 countries and 
regions including the United States, the European Union, Japan and Australia, 
accounting for 40% of the total volume of China.

Source: The Organizing Committee of the 2nd Goji Berry Industry Expo

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   Caption: Zhongning’s Goji Berry, World’s Super Food