Robbinz Department Store, located in Tianjin, China, has taken on a new look 
after renovation and upgrading, proving itself a truly prosperous commercial 
mall. Outside the shopping mall, the new LED outdoor wall is amazing at night.

Regarding consumption upgrading, Shi Wenli, general manager of Robbinz 
Department Store (Tianjin), believes that "the core of this new round of 
consumption upgrading is actually that the growth of consumers born in 1990s 
who constitute the mainstream consumer groups has led to a disruptive change in 
consumer demand. It features a change from buyer-seller relationship to friend 
or emotional relationship".

Through investigations, the Robbinz operation team also drew lessons from the 
European department store model to classify brands according to different 
categories so that consumers can be provided with better shopping experience 
and that the brands and products can better satisfy the needs of the target 
consumers. Such business model not only enables the department store to 
accommodate stable and rich brands and, to a certain extent, lower the selling 
price of commodities, but also enables consumers to feel good to shop in the 
store. Up to now, Robbinz Department Store (Tianjin) has become a leader and 
benchmark in the industry in Tianjin.

It is understood that Robbinz Department Store (Tianjin), starting business in 
2007, is an Indonesian-funded enterprise. It has been ranking top on Tianjin's 
business list for 12 years till now. Young consumers in Tianjin have been 
captivated by its advantages of high brand concentration, full range of 
commodities, high brand store level, and faster launch of new goods.

Source: Robbinz Department Store (Tianjin)

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   Caption: Robbinz Department Store, located in Tianjin, China, has taken on a 
new look after renovation and upgrading.