Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, July 10 2019 - 23:00
AsiaNet
Habanos S.A. Presents in Switzerland the World Premiere of the New Vitola of Punch, Short de Punch
HAVANA, July 10, 2019 /PRNewswire-AsiaNet/ --

- Punch, Short de Punch, will be presented exclusively by Intertabak AG July 
12th in Switzerland 

- The historic Habanos brand created in the XIX century, Punch, incorporates 
for the first time the 50 ring gauge in its portfolio, being the thickest of 
the brand 

Habanos, S.A., through its exclusive distributor for Switzerland, Intertabak 
AG, will present the world premiere of the new vitola of Punch brand, Short de 
Punch (50 ring gauge x 120 mm in length). With this release, Punch incorporates 
for the first time the 50 ring gauge in its portfolio, thus expanding the 
brand's vitolario. 

To view the Multimedia News Release, please click: 
https://www.multivu.com/players/uk/8574151-habanos-world-premiere-short-de-punch/ 


Short de Punch is presented in the Semi Boite Nature (SBN) case with 10 Habanos 
made "Totalmente a Mano con Tripa Larga" - Totally Handmade with Long Filler, 
following a careful selection of the wrapper, filler and binder leaves from the 
Vuelta Abajo*, in Cuba*, one of the most recognized worldwide.

Punch, Short de Punch presentation will take place on the 12th July at the 
Hotel Storchen of Zurich, Switzerland. The event will have around 250 guests 
who will have the privilege of knowing and delighting in this new Punch vitola, 
with a thick gauge and a faster smoke, but with the brand's characteristic 
flavor.

Short de Punch is a new trend vitola with unique dimensions within the brand. 
Punch as a brand has been used in Regional Editions for different markets, with 
a great acceptance by Habanos enthusiasts and fans. This vitola, with a 50 ring 
gauge x 120 mm in length, offers a new option for those who prefer thick-gauge 
Habanos, this being the first 50 ring gauge to be incorporated within the brand.

On the other hand, the Punch brand, which was born in the XIX century, is one 
of the oldest Habanos brands. It was created by Don Manuel Lopez de Juan Valle, 
with the intention of entering the English market. For this reason, the brand 
owes its name to a humoristic publication that was trendy at that time in 
England, Mr. Punch.

Intertabak AG was established in 1995 and is based in Pratteln, Switzerland. It 
is exclusive distributor for Habanos, S.A. for Switzerland and Liechtenstein. 
It has 3 Casa del Habano, 20 Habanos Specialists, 70 Habanos Points and 12 
Habanos Lounge & Terrace, a total of 335 specialized points of sales.

Corporacion Habanos, S.A.

Corporacion Habanos, S.A. is a world leader in the marketing of Premium cigars 
in Cuba, and in the rest of the world. It has an exclusive distribution network 
present on all five continents and in more than 150 countries. For more 
information, see www.habanos.com

Habanos, S.A. markets 27 Premium brands produced Totalmente a Mano (Totally 
Handmade) and covered by the Protected Appellations of Origin (A.O.P.), 
including Cohiba, Montecristo, Romeo y Julieta, Partagas, Hoyo de Monterrey and 
H. Upmann.

* Protected Appellations of Origin

Graphic Material: https://fileshare-emea.bm.com/fl/P3Fz3phGsa

For more general information:               
www.habanos.com 
https://www.instagram.com/habanos_oficial/ 
https://twitter.com/Habanos_Oficial 
https://www.youtube.com/channel/UCstGLy96wdZG7eCM4855_DA           

Photo - https://mma.prnewswire.com/media/944495/PUNCH__SHORT_3.jpg 

For further press information: 
press.habanos@yr.com       
Carla Llado
Tel: +34-669-54-69-09

Source: HABANOS SA
Translations

Japanese