Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, July 10 2019 - 14:25
AsiaNet
The Future of Property Development: Country Garden to Transform into a Digital Lifestyle Provider
FOSHAN, China, July 10, 2019 /PRNewswire-AsiaNet/ --

The new sustainability plan will see the developer extend the use of digital 
strategies to cover every segment of its business from design to construction, 
daily operations and safety management. 

Country Garden (HK.02007), a Hong Kong-listed Fortune 500 real estate company, 
announced plans to position itself as a diversified technology company that 
creates lifestyle products for global markets. The announcement follows the 
release of the company's 10th Sustainability Report that discloses its vision, 
strategy, and practice on future sustainable development.

Photo - https://photos.prnasia.com/prnh/20190710/2519180-1
Photo caption: A prefabricated construction site of Country Garden in Shenzhen

The company's pioneering use of AI-powered robots in property management - a 
rapidly-growing, but a labour-intensive business that has so far been slow in 
embracing new technologies - has seen Country Garden become an industry leader 
in both construction quality and community management. 

"The use of robotics will allow Country Garden to become an industry leader. We 
feel it is time to take the industry to the next level, by employing the latest 
emerging technologies to drive forward sustainable development for the future," 
said Yeung Kwok Keung, Chairman of the Board of Country Garden. "The 
construction industry is one of the few millenia old industries. Our 
sustainable plan for the future will see us employ the latest technologies 
across the board to bring this industry up-to-date."

Driven by a mission to "create a better society with our exsistance," Country 
Garden has completed a blueprint to embed AI into its property management, in 
both customer service and back-office analysis. The company will adopt emerging 
technologies, such as IoT, Cloud Computing and Edge Computing for the first 
time across all business segments. 

A holistic digital strategy for property development

In 2018, the company introduced intelligent robots for its HR campus 
recruitment drive, using an AI-based system to conduct online campus 
interviews. The human resources team was able to save time and resources by 
allowing AI interviewers to judge if a candidate matched the requirements of a 
position. Based on the candidate's oral response, facial expressions or 
gestures, the AI system could decide in a few minutes. In the same year, 
Country Garden increased the number of streaming Open Days, allowing homeowners 
to spectate the property development process remotely.

The success of these moves into the digital development sector has led to the 
conclusions of the "2018 Sustainability Report" and the decision by the company 
to create a holistic digital strategy for development that will impact each 
business segment. For property owners, the embrace will mean a roll-out of 
AI-powered robots capable of stair-cleaning, sweeping, weed-cutting and 
patrolling, and more. 

With 200,000 employees, including more than 1,300 PhDs, the company is making 
massive investments in technology. In 2018, it invested over RMB 1.224 billion 
in R&D. "New technologies are vital to productivity, and the potential for 
smart manufacturing is enormous," Country Garden said in its 2018 
Sustainability Report, showing one of reasons why the company is re-positioning 
itself as a diversified technology company.

A copy of Country Garden's "2018 Sustainability Report" is available for 
download from https://en.bgy.com.cn/csr.aspx?type=33

About Country Garden

Country Garden is a publicly listed, Fortune 500 company and diversified 
technology company that creates lifestyle products for global markets. Country 
Garden is committed to "providing affordable homes to ordinary people", and 
offering value to people who aspire to a better life. 

For further details on Country Garden, please visit https://en.bgy.com.cn/  

source: Country Garden

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=340631

   Caption: A prefabricated construction site of Country Garden in Shenzhen

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