Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Thursday, July 11 2019 - 20:43
AsiaNet
RedDoorz on track to achieve 1 million occupied room nights by year-end, rises as leader in Southeast Asia affordable travel category
HONG KONG, July 11, 2019 /PRNewswire-AsiaNet/ --

-The firm has been doubling its growth every 6 months for the last two years 
amidst increased global competition. 
-Sets an industry benchmark by reaching 500,000 occupied room nights in July 
2019.


RedDoorz, Southeast Asia's largest and fastest growing hotel management and 
booking platform, announced today it will reach 1 million occupied room nights 
by December 2019, a result of the business doubling in size every six months. 
As of July 2019, RedDoorz is growing five times year-on-year with operations 
across more than 52 cities in four countries in Southeast Asia. Most recently, 
it has reached 500,000 occupied room nights, an industry-first in Southeast 
Asia travel category. This latest achievement cements RedDoorz's position as 
leader in Southeast Asia's highly competitive affordable travel space, 
surpassing global competitors.

Photo - https://photos.prnasia.com/prnh/20190711/2522151-1
(Caption: Amit Saberwal, CEO and Founder of RedDoorz, speaking at RISE)
Logo - https://photos.prnasia.com/prnh/20190711/2522151-1LOGO 


The milestone was announced by the RedDoorz founder and CEO, Amit Saberwal, 
during his Growth Summit keynote presentation at RISE 2019, Asia's largest 
technology conference held in Hong Kong on July 9 - 11th.

Driven by a growing middle class that will be 350 million strong by 2022[1], 
Southeast Asia has a large and evolving hospitality market filled with numerous 
growth opportunities. According to Roshan Raj Behera, business partner at 
consulting firm RedSeer, Southeast Asia has more than 120,000 budget hotels in 
the three-star or below segment as of 2018 - providing RedDoorz the right 
environment to grow even more. According to Phocuswright, Southeast Asia's 
hotel market is three times as big as India's travel market, and is valued at 
US$17 billion and by 2023 this is expected to reach US$23 billion. Budget 
travel is undergoing a huge transformation across Southeast Asia as 
middle-class millennials adopt travelling as a lifestyle with a focus on cost 
efficiency.  

Speaking on the sidelines of RISE, Amit Saberwal, Founder & CEO, RedDoorz 
added, "As Southeast Asia's fastest growing company in the affordable travel 
space, we are deeply committed to building a sound, sustainable business with 
strong fundamentals in place. Our region presents exciting opportunities but it 
remains a challenging environment to operate as it has different consumer 
behaviours and preferences from city to city, not just countries. Technology 
and data are key levers helping us solve such challenges and we are pleased to 
announce we've been doubling our scale every six months for the last two years 
in a row."

RedDoorz's latest achievement can be attributed partly to the hyper-local 
strategy it implemented in all markets, where it has built an in-depth 
understanding of the local dynamics at play. Another key aspect helping the 
company scale so fast was its focus on customer experience as a clear 
differentiation factor among other category players. 

"It is estimated that occupancy rates in mid-range hotels in Southeast Asia 
typically stand at around 40 to 45 per cent, but after joining RedDoorz we see 
them climb to 80 per cent on average. We are adding 200 new properties to our 
network every month and we plan to increase this even further for the remaining 
months of the year. As we expand across the region, we continue to build our 
business as the go-to-choice for quality and reliable accommodations," added 
Saberwal.

Since its inception in 2015, RedDoorz has grown exponentially across Southeast 
Asia to operate over 1,200 properties in Singapore, Indonesia, Vietnam and the 
Philippines. With the vision to provide quality, standardised accommodations at 
every relevant street corner in major cities and tourist destinations, the 
platform has built a strong and loyal 3 Million+ customer base. Its largest 
market continues to be Indonesia where it has more than 800 properties in its 
network.

According to e-Conomy SEA 2018 study by Google-Temasek, online travel is the 
largest and most established of the four verticals of the internet economy in 
Southeast Asia, reaching US$30 billion in gross bookings value (GBV) in 2018 
and heading towards US$78 billion GBV by 2025. The vertical is expected to grow 
15 per cent year over year[2], and online sources are dominating travel 
planning and booking. With Southeast Asians prioritising their discretionary 
spend on travel and tourism[3], the region presents largely untapped potential 
that RedDoorz intends to further capitalise on. 

[1] Bain & Company's Understanding Southeast Asia's Emerging Middle Class: 
https://www.bain.com/contentassets/9bde7ca6188446daa0259748c9b10886/bain__report_understanding_southeast_asias_emerging_middle_class.pdf


[2] e-Conomy SEA 2018 report: 
https://www.thinkwithgoogle.com/intl/en-apac/tools-resources/research-studies/e-conomy-sea-2018-southeast-asias-internet-economy-hits-inflection-point/


[3] Phocuswright Travel 3.0: Mobile Rising in Southeast Asia: 
https://www.phocuswright.com/Free-Travel-Research/Travel-3-0-Mobile-Rising-in-Southeast-Asia 

 

About RedDoorz

RedDoorz is Southeast Asia's largest and fastest growing, technology-driven 
hotel management company offering affordable accommodations for everyone. With 
a vision to enable people to travel more and provide an affordable reliable 
stay in all major cities and destinations across the region, RedDoorz is 
disrupting the hospitality industry by transforming the fragmented supply 
inventory into branded, standardised accommodations and leveraging its mobile 
app and digital channels to drive strong consumer demand.

The company was founded in 2015 by a team of senior executives with deep 
experience in the online travel and hospitality industry and has grown into a 
regional powerhouse with operations in Indonesia, Singapore, the Philippines 
and Vietnam. The firm has been growing by five times year-on-year.

As part of the RedDoorz brand network, hotel owners are able to grow their 
businesses and increase revenues while streamlining their operations. 
RedDoorz's solutions help partners manage distribution, pricing, marketing, 
customer experience and technology solutions - offering an end-to-end platform 
powered by an advanced technology infrastructure. For more information, please 
visit www.reddoorz.com. 

SOURCE: RedDoorz
Translations

Vietnamese