Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, July 16 2019 - 08:45
AsiaNet
Steelcase 'SILQ' honoured at 2019 Good Design Awards
SYDNEY, July 16, 2019 /PRNewswire-AsiaNet/ --

SILQ was recognised with a 2019 Good Design Award in Australia, acknowledging 
it as a breakthrough in seating design. 

Steelcase was granted a Good Design Award(R) for the innovative breakthrough, 
SILQ chair, at the 61st annual Good Design Awards Ceremony. 

Photo - https://photos.prnasia.com/prnh/20190715/2524437-1 

Given the history behind the Good Design Awards, and the calibre of entries, 
Steelcase is thrilled to be honoured as a 2019 recipient. These highly 
respected awards date back to 1958 and indicate great distinction in design in 
Australia. This year, SILQ was recognised among an abounding 654 design 
entries. 

Andrea Albiez Dealer Business Manager of Steelcase Australia explains: "The 
calibre of products submitted was incredible. It is truly an honour to be a 
recipient of the Good Design Award - and to be in such great company leading 
design in Australia - so many breakthroughs are coming from this creative 
market. SILQ is a product that has already been so positively received here. 
This cements our momentum as an innovator. Its stunning aesthetic quality is 
also really helping shift perceptions - we have so many new, fresh and 
beautiful products."

Steelcase aims to design and provide products and services that support 
wellbeing in the workplace, and SILQ is no exception. SILQ was essentially 
created with comfort and simplicity in mind. Through research, Steelcase 
identified that in many instances, particularly in conferencing settings and 
shared spaces, people often don't take the time to make ergonomic adjustments 
to their chairs. 

The design teams sought to create a chair that was more organically responsive 
than mechanical - a chair that would adapt to support the moving human body. 
The first step was laid in exploring the properties of carbon fibre, an 
extremely suitable material, not widely accessible and affordable. Through 
comprehensive research in materials science, Steelcase was successfully able to 
come up with a process to create a high-performance polymer, naturally strong 
and flexible, it could respond to the movements of the human body as carbon 
fibre would. 

SILQ makes things simple - it accommodates everyone and offers excellent 
support every single time without the need to make adjustments. 

Now available in two material options, carbon fibre and high-performance 
polymer, SILQ is uniquely receptive to movement, creating an astoundingly 
comfortable experience that only requires users to make one adjustment: height. 

Because of SILQ's essential and refined form, it can become a stunning canvas 
for individual expression. Steelcase offers a variety of material combinations 
that allow users to play with unique appearances that can be customised for any 
workspace. 

In addition to the Good Design Award, SILQ earned the Red Dot Award: Best of 
the Best in the Product Design category in 2019. 

About Good Design Australia and the Good Design Awards 

Good Design Australia is an international design promotion organisation 
responsible for managing Australia's annual Good Design Awards and other 
signature design events. With a proud history that dates back to 1958, Good 
Design Australia remains committed to promoting the importance of design to 
business, industry, government and the general public and the critical role 
design plays in creating a better, safer and more prosperous world. 
www.good-design.org

About Steelcase Inc. 

For more than 107 years, Steelcase has provided insight-led solutions to create 
great work and education experiences for the world's leading organisations. Our 
family of brands, includes Steelcase(R), Coalesse(R), Designtex(R), 
PolyVision(R) Turnstone(R), Smith System(R), Orangebox(R) and AMQ(R). Together 
with our partners, Viccarbe, Bolia, m.a.d. and Microsoft, we offer a 
comprehensive portfolio of furniture and technology products and services. In 
addition to the Sydney and Melbourne direct sales presence, Steelcase has a 
global network, that includes over 800 dealer locations. 
www.steelcase.asia       

Contact
Steelcase Asia Pacific
Cherry Wan
+852 9374 0791
cherry.wan@steelcase.com 


Source: Steelcase Inc.

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=340992

   Caption: SILQ was recognised with a 2019 Good Design Award in Australia, 
acknowledging it as a breakthrough in seating design.

Attachments
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