Country for PR: United States
Contributor: PR Newswire New York
Tuesday, July 16 2019 - 07:18
AsiaNet
Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform
NEW YORK, July 16, 2019 /PRNewswire-AsiaNet/ --

Blackstone (NYSE:BX) announced today that private equity funds managed by 
Blackstone ("Blackstone") have agreed to acquire Vungle, a leading performance 
marketing platform for in-app video advertisements on mobile devices.

Logo - https://mma.prnewswire.com/media/391980/Vungle_Logo.jpg

Vungle is trusted by publishers of more than 60,000 mobile apps worldwide, 
including top brands such as Rovio, Zynga, Pandora, Microsoft, and Scopely, 
among others. The company serves more than 4 billion video views per month over 
a billion unique devices, and is consistently ranked #1 for cross-platform user 
retention by industry mobile performance indexes. Vungle is headquartered in 
San Francisco with offices in London, Berlin, Beijing, Tokyo, Singapore and 
Seoul.

Sachin Bavishi, Principal at Blackstone, said, "As a best-in-class performance 
marketing platform, Vungle represents a key growth engine for the mobile app 
ecosystem. Our investment will help deliver on the company's tremendous growth 
potential and we look forward to partnering with management to extend Vungle's 
strength across mobile gaming and other performance brands."

Martin Brand, Senior Managing Director at Blackstone, added, "Blackstone is 
excited to invest in a leader focused on the intersection of the rapidly 
expanding mobile gaming and mobile advertising spaces. We look forward to 
contributing Blackstone's resources to accelerate Vungle's growth trajectory in 
the years ahead."

Rick Tallman, CEO of Vungle, said: "We are extremely excited about our new 
partnership with Blackstone. Blackstone's acquisition will further accelerate 
Vungle's mission to be the trusted guide for growth and engagement, 
transforming how users discover and experience mobile apps. We would like to 
thank Crosslink Capital and Thomvest Ventures for their support in building 
Vungle into a market leader. As we look ahead at the significant opportunity in 
the in-app mobile advertising market, with Blackstone's support, we will 
aggressively expand our global platform through organic and inorganic growth."

In connection with the transaction, Vungle has also reached a settlement 
agreement with founder Zain Jaffer and is pleased to have this matter resolved. 
Terms of the agreement were not disclosed. 

The transaction is expected to close later this year, subject to customary 
closing conditions. Goldman Sachs & Co. LLC is serving as financial advisor to 
Vungle and Guggenheim Securities, LLC is serving as financial advisor to 
Blackstone on the transaction. DLA Piper LLP (US) is serving as legal advisor 
to Vungle and Simpson Thacher & Bartlett LLP is serving as legal advisor to 
Blackstone.

About Blackstone
Blackstone is one of the world's leading investment firms.  We seek to create 
positive economic impact and long-term value for our investors, the companies 
in which we invest, and the communities in which we work.  We do this by using 
extraordinary people and flexible capital to help companies solve problems.  
Our businesses, with $512 billion in assets under management, include 
investment vehicles focused on private equity, real estate, public debt and 
equity, non-investment grade credit, real assets and secondary funds, all on a 
global basis.  Further information is available at www.blackstone.com. Follow 
Blackstone on twitter @Blackstone.

About Vungle
Vungle is the trusted guide for growth and engagement, transforming how people 
discover and experience apps. Mobile application developers partner with Vungle 
to monetize their apps through innovative in-app ad experiences that are 
inspired by insight and crafted with creativity. Advertisers depend on Vungle 
to reach, acquire, and retain high-value users worldwide. Vungle develops tools 
that include data-led buying and UX recommendations, ad format innovation, 
creative automation, and more. Vungle's data-optimized ads run on over 1 
billion unique devices to drive engagement and increase returns for publishers 
and advertisers ranging from indie studios to powerhouse brands, including 
Rovio, Zynga, Pandora, Microsoft, and Scopely. The company is headquartered in 
San Francisco and has offices around the world in London, Berlin, Beijing, 
Tokyo, Seoul, Singapore. For more information, visit www.vungle.com or follow 
the company on Twitter @Vungle

SOURCE: Vungle

CONTACT: Blackstone, Matt Anderson, +1-212-390-2472, 
Matthew.Anderson@Blackstone.com, or Vungle, Leslie Clavin, SHIFT Communications 
for Vungle, +1-415-591-8440, vunglepr@shiftcomm.com
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