Country for PR: United States
Contributor: PR Newswire New York
Wednesday, July 17 2019 - 08:36
AsiaNet
Breville Group Acquires ChefSteps
SYDNEY, July 17, 2019 /PRNewswire-AsiaNet/ --

-- Transaction brings together two of the most innovative companies in 
connected cooking and kitchen appliances

Global kitchen appliance maker, Breville Group, today announces its acquisition 
of Seattle-based food and technology company, ChefSteps. The acquisition brings 
together two companies with an aligned mission to help home cooks achieve 
perfect results, while offering an unparalleled opportunity to further invest 
in growth, original content and innovation for the benefit of consumers, 
retailers and the ChefSteps community.

Logo - https://mma.prnewswire.com/media/947923/Breville_Group_Logo.jpg 

Founded in 2012, ChefSteps, with its website ChefSteps.com, is designed to 
inspire creativity and encourage experimentation in the kitchen through 
high-quality interactive content, techniques, tools, and resources. In 2015, 
the company announced its expansion into smart kitchen hardware with its 
Joule(TM) product, the world's smallest and most powerful sous vide immersion 
circulator controlled by a smartphone app that includes recipes, tips, and 
ground-breaking features like its Visual Doneness(TM) feature, precise sous 
vide control, and a robust collection of recipes created by the ChefSteps team.

Breville's acquisition of ChefSteps will enhance the long-term R&D capacity 
that brought the Joule(TM) product to market, allowing for continued and 
sustained focus on innovation, while increasing global commercial scale to 
further maximize the value of the ChefSteps content platform and portfolio of 
fast-growing connected Joule(TM) products. It also forms a natural 
consumer-focused extension to Breville's existing commercial sous vide range of 
products following its acquisition of the PolyScience Culinary division in 
2014.  Renowned for its immersion circulators and temperature control 
technology, PolyScience Culinary is a commercial sous vide category leader 
revered by professional chefs.

Commenting on the acquisition, Breville's CEO, Jim Clayton, explained, 
"ChefSteps has produced tremendous innovation in the content and connected 
hardware space, and we are excited at the scale we can achieve by combining 
their content and intellectual property with our current and future consumer 
products.  We also look forward to engaging with, and serving, the very active 
and enthusiastic community ChefSteps has built around its product and content. 
I am thrilled with the opportunity to leverage this extraordinary combination 
of assets while pursuing our shared mission."

Co-founder and CEO of ChefSteps, Chris Young, added "From inception, our 
mission at ChefSteps has been to help people cook smarter.  By staying true to 
our unwavering dedication to innovation, we have achieved great things. 
Becoming part of Breville Group marks an incredibly exciting new chapter, 
opening up significant opportunities to help ChefSteps realize its full 
potential on a global stage." 

ChefSteps will be integrated into the Breville Group business while maintaining 
its offices in Seattle.

The ChefSteps business will be reported as part of the Breville's Global 
segment but is not expected to have a material impact on the business of the 
Group.

About Breville Group
Over the past 80+ years Breville has grown to become an iconic global brand, 
delivering kitchen products to over 70 countries around the globe. The company 
goes to market as the Sage brand in Europe, and as the Breville brand in the 
rest of the world.   Breville has enhanced people's lives through the delivery 
of brilliant innovation and thoughtful design based on deep consumer insights, 
empowering people to do things more impressively or easily than they'd thought 
possible in their own home and ultimately allowing them to Master Every 
Moment(TM).

SOURCE: Breville Group

CONTACT: Lucy Martyn, Global Head of Communications, Breville Group, 
Lucy.martyn@breville.com.au, +61 431 254 886
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