Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, July 19 2019 - 17:00
AsiaNet
Transforming Advantages into Quality Products: Yili to Enter Southeast Asian Market to Bolster Local Industry
HOHHOT, China, July 19, 2019 /PRNewswire-AsiaNet/--

The Shanghai-listed Inner Mongolian Yili Industrial Group (SHA: 600887) (the 
Group), the No.1 dairy company in Asia, has announced its commitment to invest 
significantly in Southeast Asia this year, collating the world's best resources 
to introduce more high-quality dairy products to local consumers.

Photo - https://photos.prnasia.com/prnh/20190719/2529390-1 

Dedicated to contributing to the development of the entire industrial chain in 
the Southeast Asian dairy industry, Yili plans to leverage its industrial and 
R&D advantages to empower local suppliers and talent to provide employment and 
support the economic growth of the region.

"Southeast Asia, the region with the fastest economic growth rate in the world, 
has almost unlimited potential; particularly in the development of the dairy 
industry", said Yipeng Zhang, the VP of Yili Group. "In the future, Yili will 
diversify investment in Southeast Asian countries, bringing health products and 
concepts, and will also share new opportunities with local partners."

Transforming Advantages into Quality Products in Southeast Asia

- Having established a global resource, innovation and marketing system, Yili 
aims to accelerate the flow of high-quality resources in the industrial chain 
between Southeast Asia and the global market, optimizing the regional 
allocation of resources. 
- Yili has adopted world-class quality control standards through strategic 
cooperation with SGS (Société Générale de Surveillance), LRQA (Lloyd's Register 
Quality Assurance) and Intertek, guaranteeing their high-quality production in 
the Southeast Asian market. 
- With research resources in Asia, Europe, Oceania, and North America, Yili 
will creates an integrated global talent pool, advancing technological 
innovation to create a "global wisdom chain", enhancing the scientific research 
capacity of Southeast Asian nations further. 

In recent years, Yili has sped up its expansion into the Southeast Asian 
market. Yili launched the "Joyday" ice cream brand in Jakarta, Indonesia, 
marking the milestone in the establishment of a "dairy silk road" defined by a 
sharing of delicious and nutritious dairy products. Following that, Yili 
quickly announced the acquisition of Chomthana, Thailand's largest ice cream 
and frozen food distributor.  

Yili has been adhering to its talent localization strategy. More than 85% of 
the employees of the Group's subsidiaries in Thailand and Indonesia are local 
nationals. At Chomthana, Yili's subsidiary in Thailand, over 800 jobs have been 
created, including many for the disabled. 

With an emphasis on innovation to create healthy products, the company 
established the "WISH" system (World Integrally Sharing Health) in 2017 as 
guidance for its corporate social responsibility practices which cover public 
welfare, nutrition, safety, education and culture. 

About Yili Group 

Since 1956, Yili Group has been the largest dairy producer in China with over 
60 years of development. Now, Yili ranks first in Asia according to the 2018 
Rabobank "Global Dairy Top 20". The group has been proactively planned for 
high-quality milk sourcing from the golden belt area in Asia, Europe, Oceania 
and the Americas and aims to become the world's most trusted health food 
provider.

Contact: 
Liu Yu
+86-10-5864-0418
press.office@yili.com

SOURCE: Yili Group
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