Infobip, a global, cloud-based communications company, and a leader in 
omnichannel engagement, provides mobile messaging solutions for eCommerce 
companies such as Daraz – a leading online marketplace that operates in 5 
countries – Pakistan, Bangladesh, Nepal. Sri Lanka and Myanmar. For retailers 
to have effective communication with their customers, they need to ensure that 
relevant messages are being conveyed through communication channels that 
customers trust. By using Infobip's messaging solution, Daraz is able to choose 
optimal communication channels best suited for specific types of messages 
through a single communication platform. That same platform offers 
comprehensive reporting and analytics opportunities that are extremely 
important in the e-commerce industry. This enables Daraz to track entire 
customer journeys: from initial account creation on the app to the placement 
and delivery of an order to the customer.  As a result, Daraz is able to 
identify facilitators and bottlenecks in the process and optimize accordingly.

Currently, Daraz is using Infobip's solutions to provide their end-users 
transactional notifications, information regarding their order status and 
delivery as well as to showcase some of their promo deals and special offers. 
This way, they can better serve their customers with secure, timely, and 
relevant information tailored to the specific needs of each and every customer.

"For Daraz, customer satisfaction is paramount. Every decision we take is based 
on how it will affect our customers. As a result, we've put in place stringent 
purchase protection policies that safeguard our buyers during and after they 
place their orders with us. We're constantly innovating so that our customers 
are happy," said Ehsan Saya, Daraz Managing Director.

Guray Ozturk, Company Secretary from Infobip Pakistan, commented "It is our 
pleasure and honor to work with Daraz to improve their customer experience by 
enabling their end-users to receive important information on their 
transactions, order status, delivery and promotional offers in a timely 
fashion. Daraz realizes the importance of following industry trends and 
adjusting its communication strategy, so we look forward to future cooperation 
and even introducing additional messaging solutions, such as OTT channels, that 
will keep enhancing the customer journey."

About Infobip

Infobip powers enterprises to deliver messages across any channel, any device, 
at anytime and anywhere worldwide. Infobip's technology creates seamless mobile 
interactions between businesses and people as well as simplifying the 
integration of almost all communication capabilities. With over a decade of 
industry experience, Infobip has expanded to include more than 60 offices on 
six continents offering an in-house developed messaging platform with the 
capacity to reach over seven billion mobile devices in 190+ countries connected 
to over 800 telecom networks. The company serves and partners with leading 
mobile operators, messaging apps, banks, social networks, tech companies, and 
aggregators worldwide.

About Daraz

Daraz is the leading online marketplace in South Asia, empowering tens of 
thousands of sellers to connect with millions of customers. Daraz provides 
immediate and easy access to 10 million products in more than 100+ categories 
and delivers more than 2 million packages every month to all corners of its 
countries.

Daraz is a mall, a marketplace, and a community for its customers. It is also a 
university for entrepreneurs, and every month, it educates more than 5,000 new 
sellers on e-commerce operations.

To overcome the logistics challenge in its markets, Daraz has built its own 
logistics company specifically designed for e-commerce operations - Daraz 
Express (known as DEX) - to raise the standards for the industry. Daraz is also 
helping existing and new logistics providers digitize.

In 2018, Daraz was acquired by Alibaba Group, and is proud to carry its part of 
the mission to 'make it easy to do business anywhere in the era of the digital 
economy'. As part of the Alibaba ecosystem, Daraz is leveraging Alibaba's 
global leadership and experience in technology, online commerce, mobile 
payments, and logistics to drive growth in its markets. 

Infobip Media contact

Iva Skorin, Internal Communications Expert 
iva.skorin@infobip.com
+385-91-4691-182 
 
Source: Infobip