Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, July 25 2019 - 11:00
AsiaNet
LG Bolsters Ultra-premium Presence At 2019 Evian Championship
SEOUL, South Korea, July 25, 2019 /PRNewswire-AsiaNet/ --

-- Events to Include LG SIGNATURE Hole and Many Customer Experience 
Opportunities 

LG Electronics (LG) will celebrate its third year as the official partner of 
The Evian Championship, where the elegant LG SIGNATURE premium brand will take 
center stage with numerous events and experience opportunities planned to 
showcase its unique offerings. 

The championship, which takes place this year from July 25-28 in 
Évian-les-Bains, France, stands as one of five majors on the Ladies 
Professional Golf Association (LPGA) Tour, alongside ANA Inspiration, KPMG 
Women's PGA Championship, U.S. Women's Open and Ricoh Women's British Open. The 
international event is expected to attract over 24 million viewers from 170 
different countries, underscoring its truly global appeal.

LG SIGNATURE will take center stage on all four days through a variety of 
events such as the captivating LG SIGNATURE Experience Zone where professionals 
and spectators alike can get to know LG's sophisticated products first-hand. 
The zone will feature the LG SIGNATURE OLED TV, refrigerator, washing machine 
and air purifier, as well as the collection's newest LG SIGNATURE wine cellar. 
The wine cellar will also be showcased in the tournament's VIP sections, 
allowing guests to enjoy golf while treating themselves to perfectly stored 
wine for the complete spectator experience. 

On the golf course, the all-important eighth hole will again be designated The 
LG SIGNATURE Hole, with banners displaying the distinctive quality of the 
brand. With an LG SIGNATURE product the reward for a hole-in-one, fans are 
encouraged to leave messages for their favorite players on the official 
Facebook page for a chance to win their very own LG SIGNATURE OLED TV.

LG will go one step further for this year's competition, with a digital video 
series to celebrate LG's successful three-year partnership with the prestigious 
tournament. The three-part video series, Perfection, will feature the LG 
SIGNATURE brand along with world renowned golfers Chun In-gee and Park 
Sung-hyun, aligned by the pursuit of the perfect product, the perfect 
performance and the perfect game.

"Our partnership with the Evian Championship has continued to gain in strength 
and momentum over the years, playing a pivotal role in propelling our global 
premium strategy to the next level," said Brian Na, vice president and head of 
LG Europe. "We are excited by the opportunity to deliver LG SIGNATURE's 
ultra-premium luxury to fans of LG in Europe and the world."

About LG SIGNATURE

LG SIGNATURE is LG Electronics' ultra-premium brand. By uniting the best of LG 
technology and design under a single brand, LG SIGNATURE offers consumers a 
collection that boasts subtle elegance and top-notch performance. The range of 
LG SIGNATURE products includes InstaView Door-in-Door� refrigerator, 
TWINWash� washing machine, air purifier and award-winning "wallpaper" 
OLED TV W. All LG SIGNATURE products have one thing in common: uncompromising 
quality and a focus on the essentials. LG SIGNATURE products have won a number 
of industry awards for technological innovation and sophisticated design, 
including 2017 CES Best of Innovation Award, iF Gold Award 2016, Red Dot Design 
Award 2016 and Engadget Best of CES Award 2019 for LG SIGNATURE OLED TV R. For 
more information on LG SIGNATURE, please visit www.LGSIGNATURE.com

SOURCE  LG SIGNATURE

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=341643

   Caption: LG celebrates its third year as the official partner of 2019 Evian 
Championship highlighting LG SIGNATURE premium brand

Attachments
LG SIGNATURE.jpg