Country for PR: United States
Contributor: PR Newswire New York
Friday, July 26 2019 - 06:36
AsiaNet
Empire State Building Unveils Brand New Second Floor Observatory Experience
NEW YORK, July 26, 2019 /PRNewswire-AsianNet/ --

-- Immersive Exhibits Open to the Public on July 29

The Empire State Building (ESB) today announced the second phase of its 
top-to-bottom reimagined Observatory Experience. Opening to the public on July 
29, 2019, the $165 million project presents the only museum in New York City 
that is open seven days a week from 8 a.m. to 2 a.m. Located on the second 
floor of the international icon, the 10,000 sq. ft galleries invite Guests on a 
journey from the building's construction to its current place in pop culture. 
Named the most Instagrammed U.S. landmark in a study conducted by Sony Mobile, 
the new galleries feature immersive and interactive exhibits that fulfill the 
desire of today's modern traveler to share authentic experiences -- all as they 
make their way to the one-of-a-kind views from the 86th Floor Observatory.

Led by experience designer Thinc, with team members IDEO, Squint Opera, 
Beneville Studios, Diversified., Intersection, Kubik Maltbie, Otis Elevator 
Company and Tenguerian Model, phase two follows the first phase, a brand-new 
Observatory entrance at 20 West 34th Street which was completed in August of 
2018. 

The galleries through which visitors travel to experience ESB's famous views 
from the center of New York City include:

    - The Site in the 1920s: A black-and-white panoramic image depicts the site 
      of the original Waldorf-Astoria Hotel as construction of the Empire State 
      Building begins. Through building surveyors, Guests can look in and see 
      the New York City streets of the late 1920s come to life in full color. 
    - Construction: Inspired by the photography of Lewis Hine, visitors will be 
      transported back in time as hot rivets, and steel beams fly overhead, and 
      the sounds of New York City come alive in surround sound. Visitors can 
      also interact with specially commissioned cast sculptures of construction 
      workers as they work and take their lunch break. 
    - Opening Day: The excitement of opening day is palpable with a newsboy 
      announcing the opening of the Empire State Building as he sells his 
      papers on the streets of 1930s New York City 
    - Modern Marvel: The Modern Marvel exhibit outlines the specific measures 
      taken to make the Empire State Building a world leader in sustainability 
      and a leading example in energy efficiency. 
    - Otis Elevators: Otis delivered the groundbreaking technology that made 
      the towering height of ESB possible. In a dedicated exhibit, Otis 
      showcases not only how the original elevators operated, but teaches
      visitors about the latest technology installed in the newest elevators,
      which transport more than 10 million tenants and Observatory Guests each
      year. Visitors will also walk through a simulation of an actual elevator
      shaft and feel the energy created by the movement of the cars up close. 
    - Urban Campus: Very few visitors to the Empire State Building are aware of 
      what goes on in the nearly 100 floors they don't see. Urban Campus offers 
      a glimpse into some of the major tenant spaces, amenities, and hidden 
      views of the building as experienced by those who work there. The exhibit 
      highlights some of these contemporary internet-age businesses, visible 
      through peepholes that give guests an insider's view of what these high-
      tech offices are like. 
    - World's Most Famous Building: Set to an original score commissioned for 
      this exhibit, more than seventy screens display highlights of ESB's 
      starring role in pop culture from every decade since the 1930s. Visitors 
      from around the world will recognize the hundreds of movies, TV shows, 
      commercials, cartoons, comic books, and video games that feature the 
      world's most famous building. 
    - King Kong: Visitors walk into an office from the 1930s where the famous, 
      giant ape's fingers pierce the walls as he dangles from the building and 
      dodges vintage fighter planes.  Those brave enough can even step into 
      Kong's hands -- but beware, you might feel the power of this fearsome ape 
      firsthand! 
    - Celebrity: The Empire State building is a popular destination for A-list 
      celebrities and worldwide talent with many famous faces from around the 
      globe visiting its world-famous 86th Floor Observatory. This exhibit 
      highlights some of the most-famous visitors (athletes, musicians, actors) 
      with their images and signed memorabilia adorning the walls for Guests to 
      admire as they head to the elevators that will take them to their next 
      stop: NYC: Above & Beyond on the 80th Floor.
 
"While the views from the 86th Floor Observatory are world-famous, the Empire 
State Building has a rich history filled with exciting events and innovative 
projects that we are now able to share via our new second-floor exhibits," said 
Anthony E. Malkin, Chairman and CEO of Empire State Realty Trust. "We began in 
August 2018 with the relocation of our Observatory entrance to 34th Street, and 
now our new galleries on the second floor give our visitors the chance to learn 
and engage with the iconic authenticity that only the Empire State Building, 
unique not just in New York City, but in the world, can provide.  With the 
expertise of our design partners, these new galleries will engage visitors in 
unprecedented ways."

The cross-disciplinary, best-in-class team from the arts and architecture, 
technology and entertainment industries, which conceived and curated the 
project include:

    - Beneville Studios 
    - Corgan 
    - Diversified. 
    - IDEO 
    - Intersection 
    - JLL 
    - Kubik Maltbie 
    - Otis Elevator Company 
    - Skanska 
    - Squint / Opera 
    - Syska Hennessy Group 
    - Tenguerian Models 
    - The Lighting Practice 
    - Thinc Design 
    - Thornton Tomasetti

Stay connected on social via #ESBReimagined. To plan your visit and to purchase 
tickets, please visit www.empirestatebuilding.com.

About the Empire State Building
Soaring 1,454 feet above Midtown Manhattan (from base to antenna top), the 
Empire State Building, owned by Empire State Realty Trust, Inc., is the 
"World's Most Famous Building." With new investments in energy efficiency, 
infrastructure, public areas and amenities, the Empire State Building has 
attracted first-rate tenants in a diverse array of industries from around the 
world. The Empire State Building was named the world's most popular travel 
destination in a study conducted by Uber and was named America's favorite 
building in a poll conducted by the American Institute of Architects. For more 
information on the Empire State Building, please visit 
www.empirestatebuilding.com, www.facebook.com/empirestatebuilding, 
@EmpireStateBldg, www.instagram.com/empirestatebldg, 
http://weibo.com/empirestatebuilding, www.youtube.com/esbnyc, or 
www.pinterest.com/empirestatebldg.

About Empire State Realty Trust 
Empire State Realty Trust, Inc. (NYSE: ESRT), a leading real estate investment 
trust (REIT), owns, manages, operates, acquires and repositions office and 
retail properties in Manhattan and the greater New York metropolitan area, 
including the Empire State Building, the "World's Most Famous Building." 
Headquartered in New York, New York, the Company's office and retail portfolio 
covers 10.1 million rentable square feet, as of June 30, 2019, consisting 
of 9.4 million rentable square feet in 14 office properties, including nine in 
Manhattan, three in Fairfield County, Connecticut, and two in Westchester 
County, New York; and approximately 700,000 rentable square feet in the retail 
portfolio.  

SOURCE: Empire State Realty Trust, Inc.

CONTACT: Alexandra Chernin, +1 212-736-3100, 
achernin@empirestaterealtytrust.com; Stacey-Ann Hosang, +1 212-736-3100, 
shosang@empirestaterealtytrust.com 

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