Ascenda, a global provider of premium rewards solutions, Loylogic, the global 
leader in creating and running e-commerce solutions for loyalty programs, and 
Japan Airlines announce the launch of JAL Mileage Bank World Marketplace ("JMB 
World Marketplace"). With this partnership, Japan Airlines is expanding and 
strengthening their loyalty program offering in order to increase customer 
acquisition and provide a superior program experience to their JAL Mileage Bank 
members in Japan and around the world.

JMB World Marketplace is a seamless online experience designed from the ground 
up to enable members to easily redeem and collect JAL miles when shopping, 
booking hotels and renting cars around the world. JMB World Marketplace is 
powered by Ascenda, with the Hotels and Car Rentals being provided by Ascenda's 
TravelEdge platform, the world's largest inventory of aggregated travel content 
with 100% instant-bookable offerings, and the Shop with Miles and Shop & Earn 
Miles being offered by Loylogic's Reward Store and features rich local & 
international products.

"We are proud of our longstanding relationship with Japan Airlines as their 
global strategic partner," said Kyle Armstrong, CEO of Ascenda. "The JAL 
Mileage Bank World Marketplace is the first of our new collaborations and we 
continue to make significant investments to develop unique and innovative 
loyalty experiences catered to Japanese consumers."

Dominic Hofer, Founder & CEO, at Loylogic shares his excitement on the 
partnership: "We are ecstatic and proud to welcome Japan Airlines among our 
partners. Loylogic is passionate about delivering innovative solutions that 
drive more engagement and success to programs and is very excited about this 
new collaboration. We are looking forward to offering our market leading 
redemption and collection platform as well as our expertise to our new 
partner." 

About Ascenda

Ascenda is a global provider of innovative loyalty solutions powering premium 
rewards propositions for over 70 of the leading financial services and travel 
brands worldwide. We design and manage innovative end-to-end solutions to 
address the most meaningful challenges facing the loyalty industry today. 
Through our deep local market expertise, best-in-market technology stack and 
rich global content network, Ascenda challenges the status quo to deliver 
beautifully simple, highly compelling offerings that eliminate the trade-off 
between cost and customer value.

For more information about Ascenda, please visit www.ascendaloyalty.com.

About Loylogic

Loylogic is the world's leading innovator of points commerce experiences. We 
build and run engaging loyalty solutions that empower programs and members with 
more choices to collect and redeem points online, in-app and in-store. With 
international offices and a global content platform featuring millions of 
products and services, Loylogic is the partner that the world's leading loyalty 
programs trust with making their points and miles loved most. www.loylogic.com

Press contact: Valerie Perridon (valerie.perridon@ascendaloyalty.com)

SOURCE Ascenda