-- Her Royal Highness Princess ´Azemah Ni´matul Bolkiah enlisted the 
award-winning talents of Indoor Cycle Design to expand the Shine fitness brand 
in southeast Asia.

In pursuit of expanding premium boutique fitness in Brunei, Her Royal Highness 
Princess ´Azemah Ni´matul Bolkiah and Yang Amat Mulia Pengiran Muda Bahar have 
launched Shine X, a bootcamp-inspired fitness studio following the successful 
opening of Shine Cycle in 2018.

Photo - 
https://mma.prnewswire.com/media/952441/SHINE_X_opens_new_studio_with_Indoor_Cycle_Design.jpg


Barbara Chancey, owner of Dallas-based Indoor Cycle Design, was commissioned to 
lead the 12-month project. The global experts in boutique fitness startups, 
Chancey and her team integrated the Shine X brand into every aspect of the 
studio, and dark, adventurous color schemes were selected with careful 
attention to lighting and composition.

"We maximized the space to provide a sense of community and encourage human 
interaction. An illuminated corridor leads to well-appointed locker rooms and 
gathering nooks where conversation and friendships can flourish. It was 
extremely gratifying to execute the owners' vision," said Indoor Cycle Design's 
architect Douglas Frey.

Over 180 high-output LED fixtures were programmed to produce a series of 
ever-changing light shows controlled by the touch of a button. Suspended X 
beams were backlit with illumination, and this versatile lighting system is 
unprecedented in southeast Asia. 

The three-day grand opening event included complimentary classes for the 
public, a reception for Shine X and Shine Cycle employees, and guided studio 
tours for distinguished guests and professional athletes. Shine X is a welcome 
addition to the Brunei fitness scene and seeks to inspire wellness and joyful 
living for all citizens. 

With two decades of experience, Chancey has guided the launch of over 200 
successful fitness boutiques on six continents and offers premium startup 
expertise for discriminating investors, commercial developers and studio 
owners. A trusted voice in the industry, her rich knowledge and proven methods 
combine to deliver unparalleled fitness designations.  From concept to reality, 
Indoor Cycle Design provides a wide range of services including business plans, 
branding, architecture/design, operations, and instructor training.  

About Indoor Cycle Design: 
Based in Dallas, Texas, Indoor Cycle Design is a premium boutique fitness 
design firm dedicated to creating successful studios worldwide. From indoor 
cycling and yoga to boxing and boot camp, a wide range of services are 
available for commercial and residential visionaries. 

For more information, visit: www.indoorcycledesign.com.

SOURCE: Indoor Cycle Design

CONTACT: Email Barbara@indoorcycledesign.com