Country for PR: United States
Contributor: PR Newswire New York
Thursday, August 01 2019 - 21:15
AsiaNet
Target Celebrates 20 Years of Designer Partnerships
MINNEAPOLIS, Aug. 1, 2019 /PRNewswire-AsiaNet/ --

-- Retailer to commemorate 20 years of making great design accessible to 
everyone with a limited-edition Anniversary Collection

This fall, Target Corporation (NYSE: TGT) is celebrating the 20th anniversary 
of its first designer partnership, a bold endeavor that has continued to 
differentiate the mass retailer as the purveyor of chic, affordable design. 
What started with renowned architect Michael Graves in 1999 has led to more 
than 175 designer partnerships over the past two decades. In celebration of 
this milestone, Target is opening up its archives to offer guests a 
limited-edition collection featuring 20 of its past designer partnerships. 

"Target has forever changed the retail landscape by doing what once was 
considered impossible - offering great design at an incredible price. This 
anniversary celebrates our rich design history and the diverse range of 
partnerships we've offered our guests for the last 20 years," said Mark 
Tritton, executive vice president and chief merchandising officer, Target. 
"Each partnership brought something special and exciting to our guests, and 
with 20 years behind us, we're only getting started. We look forward to 
bringing our guests more incredible, inspiring and affordable design, creating 
preference for Target each and every day."

In celebration of its anniversary, Target is bringing back nearly 300 original, 
iconic items from 20 past designer partnerships. The limited-edition collection 
spans apparel, accessories, home décor and kitchen necessities. The Anniversary 
Collection will be available, while supplies last, Sept. 14 at all Target 
stores and Target.com, with prices ranging from $7 to $160. Designer 
collections and items will vary by store and guests may purchase up to five 
items per size and color. Guests can visit Target.com once the look book is 
available to plan their trip accordingly. Underscoring Target's commitment to 
inclusivity, all women's apparel will include extended sizing. The design 
partners featured in the Anniversary Collection are:

    -- Michael Graves (1999-2013) 
    -- Philippe Starck (2002) 
    -- Stephen Sprouse (2002) 
    -- Isaac Mizrahi (2003-2009) 
    -- Erin Fetherston (2007) 
    -- Proenza Schouler (2007) 
    -- Thakoon (2008) 
    -- John Derian (2008, 2010) 
    -- Anna Sui (2009) 
    -- Rodarte (2009) 
    -- Stephen Burrows (2010) 
    -- Zac Posen (2010) 
    -- Harajuku Mini (2011-2012) 
    -- Missoni (2011) 
    -- Jason Wu (2012) 
    -- Phillip Lim (2013) 
    -- Altuzarra (2014) 
    -- Lilly Pulitzer (2015) 
    -- Marimekko (2016) 
    -- Hunter (2018)

"Design has always been a part of Target's DNA. From our stores and the 
products we create to the partnerships we cultivate, our focus on accessible 
design sets Target apart, and is one of the reasons guests love to shop with 
us," said Rick Gomez, executive vice president, chief marketing and digital 
officer, Target. "Our marketing campaign will celebrate the inclusive nature of 
design at Target, including a book and documentary that highlight Target's 
impact on the retail industry and our guests' lives by making great design 
accessible to everyone."

In addition to Target releasing the Anniversary Collection, Rizzoli, a 
publishing house known for its extensive library of beautiful, high-quality 
books, is releasing a book that chronicles Target's rich history of design, 
featuring commentary from designers and fans of the retailer's collaborations, 
available Tuesday, Sept. 3. Target also enlisted RadicalMedia, a producing 
partner, to create a documentary that will release this fall, taking a closer 
look at how Target's innovative approach to affordable design forever changed 
the retail industry. The film features people who have played a central role in 
the retailer's collaborations with both emerging and established designers and 
brands. More information can be found at Target.com/abullseyeview ( 
https://c212.net/c/link/?t=0&l=en&o=2540175-1&h=1068948137&u=http%3A%2F%2Fwww.target.com%2Fabullseyeview&a=Target.com%2Fabullseyeview 
). Guests are invited to join the conversation on social media using #Target20.

About Target 
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at more than 
1,850 stores and at Target.com ( 
https://c212.net/c/link/?t=0&l=en&o=2540175-1&h=1596189440&u=http%3A%2F%2Ftarget.com%2F&a=Target.com 
). Since 1946, Target has given 5% of its profit to communities, which today 
equals millions of dollars a week. For the latest store count ( 
https://c212.net/c/link/?t=0&l=en&o=2540175-1&h=1184842166&u=https%3A%2F%2Fcorporate.target.com%2Fpress%2Fcorporate&a=latest+store+count 
) or more information, visit Target.com/Pressroom ( 
https://c212.net/c/link/?t=0&l=en&o=2540175-1&h=850155607&u=http%3A%2F%2Fpressroom.target.com%2Fpr%2Fnews%2Fnews.aspx&a=Target.com%2FPressroom 
). For a behind-the-scenes look at Target, visit Target.com/abullseyeview ( 
https://c212.net/c/link/?t=0&l=en&o=2540175-1&h=1068948137&u=http%3A%2F%2Fwww.target.com%2Fabullseyeview&a=Target.com%2Fabullseyeview 
) or follow @TargetNews ( 
https://c212.net/c/link/?t=0&l=en&o=2540175-1&h=4164489239&u=https%3A%2F%2Ftwitter.com%2Ftargetnews&a=%40TargetNews 
) on Twitter.

Logo - https://mma.prnewswire.com/media/954885/Target_XXO_Logo.jpg

SOURCE  Target Corporation

CONTACT: Courtney Foster, Target Communications, +1 (612) 761-6713, Target 
Media Hotline, +1 (612) 696-3400

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