-- SmileShop in-store pilot offers Chemist Warehouse customers increased access 
to safe and convenient teeth straightening solutions

Chemist Warehouse today announced its partnership with SmileDirectClub ( 
https://c212.net/c/link/?t=0&l=en&o=2542592-1&h=1847621224&u=http%3A%2F%2Fwww.smiledirectclub.com.au%2F&a=SmileDirectClub 
), the US-based teledentistry pioneer, to expand access to affordable and 
convenient orthodontic clear aligner therapy. Beginning in August, 
SmileDirectClub will open SmileShops in select Chemist Warehouse locations in 
Victoria. 

Logo - https://mma.prnewswire.com/media/593256/SmileDirectClub_Logo.jpg 

Already making waves in the US, Canada, and the United Kingdom, SmileDirectClub 
launched in Australia in May 2019. The SmileShops will feature onsite 
SmileGuides to assist customers in their smile journey, which includes a free 
3D photograph of their teeth and information on the convenience and 
affordability of clear aligner therapy. A member of SmileDirectClub's 
affiliated Australia-based network of registered dentists and orthodontists 
will prescribe and manage each custom clear aligner treatment plan from start 
to finish.

Dental care is the second largest expense in the Australian healthcare system 
with traditional braces costing as much as $5000 -- $9000. Most consumers pay 
out of pocket for more than 50 percent ( 
https://c212.net/c/link/?t=0&l=en&o=2542592-1&h=672520943&u=https%3A%2F%2Fwww.aihw.gov.au%2Fgetmedia%2Fc1f949da-8d3d-4eb4-bf47-02cfd5541574%2F17615.pdf.aspx%3Finline%3Dtrue&a=50+percent 
) of those costs. SmileDirectClub's transformative clear aligner therapy can be 
purchased for a one-time cost of $2499, or a $399 deposit and $99 per month for 
24 months as part of the convenient SmilePay(TM) monthly payment option. 

"At Chemist Warehouse, we pride ourselves on enhancing the customer experience 
with innovation, quality, and affordable services for our customers' health, 
wellness, and beauty needs," said Chemist Warehouse Director, Mario Tascone. 
"In collaboration with SmileDirectClub, we're helping our customers get one 
step closer to a straighter smile that they love -- and that they can afford." 

"Providing access to SmileDirectClub in Chemist Warehouse stores opens the door 
for thousands of people to achieve a straighter smile through the use of 
today's technology and our teledentistry platform in teeth straightening 
solutions," said Kay Oswald, President of International at SmileDirectClub. 
"Our partnership is grounded in our mutual commitment to an affordable, 
customer-first experience." 

How does it work? 
SmileDirectClub has pioneered a unique teledentistry platform to connect 
customers with an affiliated network of Australia-based registered dentists or 
orthodontists who direct all aspects of clinical care using SmileDirectClub's 
platform. These licensed dentists and orthodontists customise each patient's 
treatment plan and manage their patients' care from initial diagnosis through 
the conclusion of treatment, monitoring care along the way with regular remote 
check-ins -- and without requiring in-person visits. 

SmileDirectClub clear aligners are doctor-prescribed and custom-made from 
BPA-free plastic thermoformed onto personalised 3D-printed mouth molds, powered 
by a groundbreaking fleet of HP industrial 3D printers. Each customer's clear 
aligner treatment plan is shipped in an "all in one" box directly to the 
customer's door. As a result of the innovations across the supply chain, 
SmileDirectClub's direct-to-consumer clear aligner therapy costs up to 60% less 
than traditional braces, with an average treatment length of 6 months, saving 
time and money for customers throughout Australia. 

Customers can simply walk into a SmileDirectClub SmileShop at Chemist 
Warehouse, or they can schedule a visit at SmileDirectClub.com.au. 

Available Chemist Warehouse locations: 
SmileDirectClub SmileShops will initially be located at the following Chemist 
Warehouse stores: 

    - Epping Homemaker Centre, VIC  
    - Box Hill Whitehorse Road, VIC  
    - Karingal, VIC 

For more information, please visit: 
https://www.chemistwarehouse.com.au/smile-direct-club 
https://www.smiledirectclub.com.au/en-au/smileshops/ 

SOURCE: SmileDirectClub

For further information, please contact:
AMPR: Sascha Irving I sascha@ampr.com.au; 
SmileDirectClub: Shara Seigel I shara.seigel@smiledirectclub.com; 
SmileDirectClub.com.au