-At the event Perfect World CEO Dr. Robert Hong Xiao speaks about new 
development of the digital cultural and creative industry-


The 2019 China Digital Entertainment Congress (CDEC), with the theme of 
"Challenges, Opportunities and Dreams", kicked off in Shanghai on August 1. 

As one of the most professional, authoritative and internationally influential 
events in the Chinese digital entertainment sector, CDEC has attracted a number 
of well-known Chinese digital entertainment companies including Tencent, 
NetEase, Perfect World, Giant Interactive Group and Shengqu Games. It is an 
occasion for the enterprises to join hands to initiate the transformation of 
the cultural and creative industry in the new digital era, as well as to 
provide the world's digital entertainment community with preemptive 
opportunities brought about by the development of a Chinese digital 
entertainment ecosystem.

"The digital cultural and creative industry has excelled in delivering an 
outstanding experience and more value to users and in connecting with them 
emotionally. Digital cultural and creative companies can leverage this unique 
advantage to enable the transformation of the traditional cultural and 
entertainment sectors and to explore and create new momentum together with 
traditional players," said Perfect World CEO Dr. Robert Hong Xiao at the 
conference during his keynote speech. 

"In addition, the implementation of 5G technologies is expected to 
fundamentally change the e-sports sector, delivering a new exciting gaming 
experience to users by transforming the previous forms of entertainment on both 
the production and consumption sides. 5G technologies are on track to boost the 
development of e-sports while bringing new approaches to traditional sports."

Photo - https://photos.prnasia.com/prnh/20190801/2541002-1 
(Caption: Perfect World CEO Robert Xiao delivering a keynote speech at CDEC)

The digital cultural and creative industry, one of the most dynamic within 
China's national economy, has not only transformed the way cultural content is 
produced, communicated and consumed, but has also empowered and rejuvenated the 
traditional side of the sector.

Taking e-sports, an emerging sector within the industry, as an example, the 
sector, by collaborating with counterparts in the larger entertainment content 
sector, has generated a number of new forms of entertainment, including 
e-sports variety shows, live events, movies and music, delivering an 
unprecedented variety of new experiences to consumers. By empowering other 
traditional cultural and entertainment sectors, e-sports is also likely to 
create new business models, including e-sports-themed tourism, finance, 
e-commerce and training. 

E-sports has gradually become a platform for mass entrepreneurship and 
innovation while providing new opportunities to the governments of many Chinese 
cities. The future of the larger industry, including e-sports, is promising due 
to its unique features and advantages. It has become the common mission of all 
industry players to explore how to unlock the industry's potential value via 
innovation.

As a high-end authoritative conference that is held concurrently with China 
Digital Entertainment Expo and Conference (ChinaJoy), CDEC has been held for 16 
consecutive years since its launch in 2003. CDEC has been and continues to be 
highly valued by government officials, with many attending in person. CDEC is 
also a not-to-missed event for many executives from internationally renowned 
digital entertainment companies who make sure to be present every year.


SOURCE: Perfect World Co., Ltd.

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   Caption: Perfect World CEO Robert Xiao delivering a keynote speech at CDEC